The Knot Enhances Its Marketplace Strategy by Producing the Second Annual COUTURE Show for the West Coast

NEW YORK, Aug. 28, 2015 /PRNewswire/ -- The Knot, the #1 multiplatform wedding resource, will produce its second annual COUTURE: Los Angeles Bridal Market, the only West Coast–based bridal fashion trade show. COUTURE Show demonstrates the commitment by The Knot to engage, match and connect the bridal industry by bringing small business bridal salons together with bridal designers to foster transactions. This year's show will connect more than 150 top bridal collections and more than a thousand retail buyers from the West Coast for a first look at forthcoming collections. Buyers will make their selections for what they'll carry for the coming season, ultimately providing brides with the most current bridal fashions all over the country. The show is open to the bridal fashion trade on Sunday, August 30th and Monday, August 31st from 9:00 a.m.to 6:00 p.m. at Magic Box at The Reef, Los Angeles.

"For nearly 20 years, COUTURE has connected the top designers in bridal with retailers, and we're proud to have launched some of the most iconic bridal fashion brands at our show in New York," said Jennifer Davidson, global fashion director of The Knot. "Now in our second year in Los Angeles, we have an expanded presence in one upscale location to connect even more new and established designers with retail buyers."

"The mission of The Knot is to inspire, plan and book every wedding in America, and for consumers, we are doing this by engaging, matching and connecting couples with the local wedding professionals and services they need to bring their wedding vision to life," said Dhanusha Sivajee, executive vice president of marketing of XO Group Inc. "COUTURE is the trade answer to our marketplace, where we create connections within the bridal fashion industry."

More than 50 bridal brands will be exhibiting to show more than 150 collections at COUTURE: Los Angeles Bridal Market, and the show includes three live runway shows by Maggie Sottero, Allure Bridals and Mori Lee.  Additional designers in attendance include Alfred Angelo, Casablanca Bridal, Demetrios, Essense of Australia, Jasmine, Moonlight Bridal, Mon Cheri Bridals, Paloma Blanca, Private Label by G Kenneth Winston, Pronovias, Sincerity Bridal by Justin Alexander, Venus and Watters, among others.

"COUTURE: Los Angeles Bridal Market by The Knot is a must-attend event for my bridal business," said Lisa Litt, owner of Lili Bridals in California.  "In two days, I can view dozens of collections and meet the designers to negotiate purchases all in one place.  This is an invaluable service for my business, and I'm sure for many of the other independently owned bridal salons."  

"The Knot created a game-changing event for bridal brands," said Christina Blanchette, vice president of sales and marketing at Maggie Sottero Designs. "In what was once an underserved market, brands are now able to showcase their bridal collections to a myriad of bridal salons up and down the West Coast. This has had a positive impact on buying decisions, and I'm happy to have the opportunity to work more intimately with our retail partners."

The Knot is the premier source for bridal fashion inspiration and expert advice on how to find and buy a wedding gown. Its annual coverage of Bridal Fashion Week in New York City, each spring and fall, includes videos from runway shows and exclusive interviews with the designers, with rich media and editorial coverage in real-time. Over 8,000 wedding gowns can be viewed at TheKnot.com/fashion, and on the leading wedding fashion mobile app Wedding LookBook by The Knot and in The Knot magazine.

About The Knot
The Knot is the nation's leading wedding resource, reaching nearly every couple in America through the #1 wedding website, TheKnot.com; mobile apps; The Knot national and local wedding magazines; The Knot book series; and syndicated columns in newspapers nationwide. The Knot is the flagship brand of XO Group Inc., the premier consumer internet and media company dedicated to helping people navigate and enjoy life's biggest moments together—from getting married to having a baby. Follow The Knot on social media @TheKnot.

Forward Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Contact:
Melissa Bach
Director, Public Relations
XO Group Inc.
212-515-3594
[email protected]

Jennifer Davidson
Global Fashion Director
210-416-5946
[email protected]

Photo - http://photos.prnewswire.com/prnh/20150828/261930

SOURCE The Knot

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