AMSTERDAM, March 15, 2013 /PRNewswire/ --
For the first time, food and pharmaceutical industries will join forces to create the largest ingredients event in Latin America
The food and beverage industry is witnessing a move from reactive to proactive, with consumers now actively seeking functional foods that provide benefit-adding solutions to the various health challenges they currently face or will face later in life.
Over the last few years, nutraceuticals (both disease preventing and health beneficial products) and functional foods have become a regular addition to the weekly shopping basket of the ever increasingly health conscious consumer. This shift has created a need for immediate investment and collaboration between the pharmaceutical and food sectors.
South America has been identified as the world's biggest region in continuous improvements in the food and pharmaceutical product lines. This has contributed to a major chance in the way manufacturers source their ingredients for both food and pharmaceutical solutions, making companies in both sectors re-think their business strategy.
In an effort to fulfill the need for a sourcing hub for both food and pharmaceutical ingredients, leading event organiser UBM Live has announced the co-location of three major events in one single venue, Expo Centre Norte, São Paulo, Brazil. These three focused events, Food ingredients South America, Health ingredients South America and CPhI South America, on the 6 - 8 August 2013, will create the largest and most efficient ingredient sourcing hub in Latin America.
With strong synergies in the fields of research and development, these three events perfectly complement each other, adding value for exhibiting companies and visitors looking for the latest innovations, cost-effective ingredients and new business opportunities. The result is an ingredients sourcing hub which provides distinct benefits for both buyers and suppliers such as reducing months of research, foster business relationships or finding the resources to serve this niche market.
The show has generated an unprecedented interest with a forecasted audience of more than 15,000 attendees. 700 exhibitors from across all five continents guarantee a place for innovation featuring food and pharmaceutical ingredients, raw materials distributors as well as service providers for end-product manufacturers.
Joris Van Wijk, Managing Director UBM Brazil said: "After 17 years delivering the trusted route to market for both food and pharmaceutical companies, we want to provide a more complete event for attendees. The expansion in the neutraceuticals and food supplements platform is at a crucial point in Brazil and in this way, attendees will find a large range of food and pharmaceutical ingredients, which we believe will help the launches of these products."
This B2B platform will shape the way ingredients are sourced in this market and is a chance for strategic partnerships to be kick-started in the region, as well as an opportunity to learn about the latest innovations through its conferences and educational sessions.
With limited premier spaces available, the organisers recommend ingredients manufacturers to visit http://www.fi-southamerica.com/book-a-stand for a personal consultation on how exhibiting at this event can add real value to a business.
In addition, and with interest in this region at an all time high, the organizers are encouraging both food and pharma professionals to register for the show while visitor passes are still available. Registration is quick and free via http://www.fi-southamerica.com/register and http://www.cphi-sa.com/register
About UBM Live
UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premier brands such as Fi Europe, CPhI, Food ingredients, TFM&A, Fi South America, Hi South America, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.
SOURCE UBM Live