Jun 10, 2013, 08:14 ET
LOS ANGELES, June 10, 2013 /PRNewswire/ -- The Left Shoe Company (www.leftshoecompany.com), a made-to-measure luxury footwear brand and accessories retailer, is pleased to announce the opening of its first American flagship store in Los Angeles. The 1,700 square foot store is located at 8473D Melrose Avenue, Los Angeles, CA 90069. The flagship showcases luxurious, hand crafted footwear, innovative 3D scanners to measure for the perfect fitting shoe, a design studio to select style and a lounge complete with a gentleman's bar, which allows customers to indulge in an unparalleled personalized shopping experience.
"Melrose Avenue is a world-renowned shopping destination, so it is only fitting to launch our first-ever U.S. flagship store here," said Patrick Mayworm, President of The Left Shoe Company North America. "We feel there is high demand among the U.S. consumer for custom luxury men's shoes and we are proud to offer top quality product and craftsmanship in conjunction with the opportunity to hand-select each aspect of the shoes to truly embrace one's personal sense of style. Our Los Angeles launch is the perfect opportunity to introduce The Left Shoe Company brand and experience to the American consumer."
The Left Shoe Company combines impeccable craftsmanship with state of the art technology creating a truly unique shoe buying experience. Measurements are taken using a 3D foot scanner analyzing one's precise foot size. Once the customer's feet are thoroughly scanned, a process that takes approximately 5-10 minutes, a membership profile is created and saved for future purchases either in-store or online. The customer then selects their style and materials – such as Italian calf leather or suede – color and sole. Consumers can even take the custom creative process a step further with an option to inscribe a message and/or initials inside of the shoe. Customized design specifications are then sent to Europe for production by master craftsman and the shoes are then shipped to the customer within 6 weeks.
The Melrose flagship location houses 23 styles at launch that are available in as many as 10 varying colorways and materials with 6 different sole options. The basic styles are categorized in various collections; The Oxford, The Derby, The Monk, The Boot, Seaside, and Golf. The store also carries accessories such as belts, socks, and shoe care items like polish and brushes.
"Every aspect of our Melrose Avenue store has been designed with the customer experience in mind," said Nina Tooley, Chief Marketing Officer of The Left Shoe Company. "From the design and layout of the store, to how we display products, to the in-store technology, everything is an extension of our brand and its commitment to quality, style and customization. The Left Shoe Company caters to the sophisticated, confident and stylish male who appreciates fine craftsmanship and the ability to express his unique sense of style."
The Left Shoe Company was founded in 1998 in Finland and opened its first international flagship store in Helsinki. The brand today, led by CEO Erkan Fere, has stores worldwide including locations in London (United Kingdom), Dubai (United Arab Emirates), Naples (Italy), Copenhagen (Denmark), Grosswallstadt (Germany) and Kobe (Japan). Gordon Clune and Patrick Mayworm, co-founders of The Left Shoe Company North America, LLC, have plans to open its next U.S. location next year in New York City.
The Left Shoe Company officially opens to the public on Saturday, June 15th in celebration of Father's Day. During store hours on Saturday and Sunday customers will be treated to complimentary refreshments, a gift with scan, as well as an opportunity to win a free pair of custom shoes.
To introduce the brand and flagship store to the Los Angeles community, The Left Shoe Company will host a variety of special events focused on media, concierge, influencers, and consumers. This evening, The Left Shoe Company will host an invite-only press preview event and will also be conducting private one-on-one appointments. On June 12th, The Left Shoe Company will host a concierge preview event in conjunction with WHERE Magazine and on June 25th the brand will partner with KCRW to host its inaugural music series with DJ Chris Douridas and a special performance by indie-pop duo Anders and Kendall.
Retail prices start at $395 for custom shoes. Visit the Left Shoe Company on Melrose Monday through Saturday from 11:00am to 7:00pm and Sunday 12:00pm to 5:00pm or online at www.leftshoecompany.com
About The Left Shoe Company
The Left Shoe Company is a made-to-measure men's shoe brand that combines traditional craftsmanship with state of the art 3D scanning technology. The Left Shoe Company concept provides a unique, innovative and personal approach to buying made-to-measure shoes, offering consumers a luxurious, yet affordable, custom shoe experience. After being measured at a retail location using the scanning technology, the customer becomes a member of The Left Shoe Company and he may purchase either in store or online by selecting design options including style, color, material, sole, and a personalized inscription. The custom shoes are then handcrafted in Europe, using the finest Italian leather and suede, and shipped to the preferred address within 6 weeks. The Left Shoe Company was founded in 1998 and locations currently include; London (United Kingdom), Dubai (United Arab Emirates), Helsinki (Finland), Naples (Italy), Copenhagen (Denmark), Grosswallstadt (Germany), Kobe (Japan) and Los Angeles (United States). www.leftshoecompany.com
SOURCE The Left Shoe Company
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