The Legal 11 for 2011: Keeping Your Law Firm on Top in the New Year

DALLAS, Jan. 11, 2011 /PRNewswire/ -- The award-winning team of media and marketing professionals at Androvett Legal Media & Marketing has assembled a practical marketing checklist for law firms entering the New Year.

"The Legal 11 for 2011" includes advice for law firms of all sizes and specialties, with a focus on starting the year right by putting a law firm's marketing house in order through optimizing its presence on the Internet where a growing number of clients are finding their lawyers.

"The online world is where lawyers are making their mark and landing new business, and that trend is only getting stronger," says Mike Androvett, founder of Androvett Legal Media & Marketing. "Our goal is to help attorneys handle the online issues they can address today and identify those that they'll be facing tomorrow."

Covering such diverse areas as updating your online bio to taking stock of the keywords that benefit your practice through search engine optimization (SEO), "The Legal 11 for 2011" provides beneficial marketing strategies for every attorney.

The Legal 11 for 2011

1. Put your news online

News about your new partners, big case victories, and professional honors can live forever, but only if it's online.

2. Refresh your online bio & photo

Stale information has no place in your online bio – often a visitor's first stop on your law firm's website.

3. Have new partners?

Tell the world through effective use of news advisories and e-announcements.

4. Update your website copyright

More and more online "predators" are lifting website content from law firms. Your site should be protected.

5. Identify your SEO keywords

Knowing the words potential clients use in online searches is the first step in utilizing the Internet to build your practice.

6. Stay ahead of your docket

Big trial(s) scheduled for 2011? Stay ahead by getting your media plan in place well before jury selection.

7. Socialize yourself

Social media is not a fad that will disappear. Decide to engage social media ethically and effectively.

8. Master your contact list

Most new legal work comes from existing clients. Organizing your contact list and reaching out to clients is a must.

9. Revisit your firm brochure

Law firms evolve and change. Does your brochure reflect the firm in 2011 or in 2005?

10. Size up your competition

Competitively, know where you stand. Are you staying ahead or losing ground?

11. Identify 2011 goals

Commit the goals to writing. When relevant and necessary, get expert help to achieve your goals and objectives.

The entire list is also available online at http://www.androvett.com/clientuploads/EmailCampaigns/androvett-legal-media-and-marketing/legal11.htm

Androvett Legal Media & Marketing assists attorneys and law firms with public relations, crisis communications, marketing and advertising. The firm maintains offices in Dallas and Houston and serves clients across the United States.

For more information, please contact Bruce Vincent at 800-559-4534 or [email protected].

SOURCE Androvett Legal Media & Marketing