The Levi's® Brand Selects First Ever 'Levi's® Girl' as the New Online Voice of Levi's® Women

SAN FRANCISCO, July 26 /PRNewswire/ -- The Levi's® brand announced today the winner from their search for the first-ever Levi's® Girl.  Meghan Smith, a Charleston, South Carolina native currently living in Brooklyn, New York, will be the new face and voice for Levi's® women in the digital space.  Meghan created a two minute video submission via the Levi's® Girl Facebook application showing off her unique style and personality to land a six-month paid position in the Levi's® marketing department.

"We're so excited to have Meghan infuse a female voice and perspective as the newest member of our online community," said Kristin Bannister, Levi's® Director of Women's & Digital Marketing.  "Meghan's self-proclaimed passion for 'living, being and doing,' along with her keen sense of style, truly captures the female essence of the Levi's® brand and quickly made her a fan favorite among our online community members.  We're thrilled to have Meghan work alongside our Levi's® Guy, Gareth, as we continue to deepen our engagement with consumers in the social media and digital space."

In her new role as Levi's® Girl, Meghan will be immersed in the Levi's® business with a focus on social media efforts and engagement and communication with the Levi's® female fan base.  Meghan will also serve as the Style Ambassador for Levi's® Women, posting inspiring looks and designs, and channeling her ideas, outlook and discoveries to millions of people around the world.  Meghan will have an active involvement in the community by covering news and live events for the brand.  She will be relocated by the Levi's® brand this August to work at the company's headquarters in San Francisco.  

"I can't think of a more perfect opportunity for me at this time in my life and am so thankful to have the chance to be a part of a brand that I have loved and admired for years," said Smith.  "I look forward to working with the Levi's® team and sharing my experiences with women all over the world."

You can follow Meghan's adventures with the Levi's® brand at http://www.facebook.com/Levis

ABOUT THE LEVI'S® BRAND

The Levi's® brand epitomizes classic American style and effortless cool.  Since their invention by Levi Strauss in 1873, Levi's® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.  Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.  For more information about the Levi's® brand, its products and stores, please visit www.levi.com

SOURCE Levi’s