The Light Reading Communications Network Announces New Sales Management Team

Veteran group led by Susan Odell to drive global events, online and research businesses

Sep 08, 2011, 12:00 ET from Light Reading Communications Network

CAMBRIDGE, Mass., Sept. 8, 2011 /PRNewswire/ -- The Light Reading Communications Network ( today announced a new senior sales team to lead its global online, events and research businesses that serve the global communications industry.

Susan Odell has been promoted to Senior Vice President of Global Sales and Marketing and will manage all event and online sales, in addition to marketing and audience development. Odell has been at Light Reading for three years in a senior sales role, and before that held online product and international business development roles with Tech Target, in addition to sales management and publisher positions at IDG and CMP.

Mark Brown has been promoted to Global Sales Director, Online, and will lead Light Reading's online sales team, which sells all online products and services such as webinars, virtual events, lead-gen programs, newsletters and custom programs. Previously, Brown was the International Sales Director for Light Reading after holding a sales manager position with CNET, UK.

Joanne Emery has been named Global Sales Director, Events, and will lead Light Reading's event sales team, which will sell more than 21 worldwide events including TelcoTV, Ethernet Expo NY and The Tower Summit, as well as Light Reading conferences in the U.S., Europe, China and India. In addition, the Light Reading events team will sell new events in South America, leveraging Pyramid Research's emerging markets expertise. Emery has been in a senior sales role with Light Reading for three years, and before that had a senior sales management position with Horizon House.  

Finally, Dave Williams has been named Global Sales Director, Research, and will lead the sales team for Heavy Reading, which is the telecom technology research arm of the Light Reading Communications Network. Williams had been managing subscription sales for Heavy Reading.

"Susan and her team are a group of very successful telco sales veterans who will add tremendous focus and drive to our online, events and research sales teams," said Joseph Braue, EVP and Group Director of the Light Reading Communications Network, a division of UBM TechWeb. "Light Reading can uniquely bring together marketing programs that span the complete buying process of telco, cable and mobile service provider executives in the U.S. and around the world, and this team has the experience and savvy to help telecom hardware and software companies develop their businesses."

Press Contact:
Jennifer Baker
Director of Marketing
Light Reading Communications Network

About Light Reading (

Light Reading combines its research-led online communities and targeted events portfolio to help those in the global communications industry make informed decisions. is the ultimate source for telecom analysis for more than 300,000 subscribers each month, leading the media sector in terms of traffic, content and reputation. Light Reading produces targeted communications events and focused one-day conferences each year for cable, mobile, and wireline executives across five continents. As part of the Light Reading Communications Network (, Light Reading leverages the industry's most trusted telecom research brands, Heavy Reading and Pyramid Research, to contribute to the only integrated business information platform serving the $4 trillion global communications industry. 

About Light Reading Communications Network (

The Light Reading Communications Network combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry.  With the power of this platform, leaders who build, deploy, finance, and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. The Light Reading Communications Network is a division of UBM TechWeb (, the global leader in technology media and business information.  

SOURCE Light Reading Communications Network