THE LOOK Adds Talent Manager Katie Mason Stern to its Board of Advisors

LOS ANGELES, Nov. 8, 2010 /PRNewswire/ -- THE LOOK Founder & CEO Alan Mruvka announced today that Luber Roklin Entertainment talent and brand manager Katie Mason Stern has joined the Board of Advisors for THE LOOK, the celebrity, fashion, and beauty entertainment and shopping website — www.thelooktv.com. Previously announced board members include E! Entertainment Television Co-founder Larry Namer, veteran television executive Ira Kurgan, retail expert Terri Monsour, webcam pioneer Brian Cury, and film producers Barry Josephson, Cindy Cowan and David T. Friendly.

(Logo: http://photos.prnewswire.com/prnh/20100817/LA51430LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20100817/LA51430LOGO)

"I'm excited to be working with Alan and THE LOOK," said Mason Stern. "It's a great opportunity for actors and celebrities to extend their professional brand."

Katie Mason Stern is a talent and brand manager at Luber Roklin Entertainment, a talent management and production company representing actors, writers and directors, and producing features and television. She not only develops the acting careers of her clients, but also strives to build a beneficial relationship between her celebrity talent and established brands. Her personal interest and empathy for full-careered family women inspires her to especially seek collaboration with talented clients such as Kelly Rutherford, Elisabeth Rohm, Ally Walker, Denise Richards, Rosa Blasi, and others.  

After training for her career in representation at Intertalent and UTA, Mason Stern became an agent with APA in 1993, where she developed an eye for finding young talent.  She often traveled to film festivals, where she discovered talents such as Hilary Swank, Amy Smart, Jamie Kennedy, Jacinda Barrett, and Rose McGowan.

Eventually, she crossed over to management and moved to Addis-Wechsler Management and from there to CAA, where she concentrated on talent branding and new media.  This focus continued during her five-year tenure at Paradigm.

A Los Angeles native, Mason Stern grew up spending summers across the Atlantic — living in London and traveling throughout Europe.  She played tennis at the collegiate level for University of Arizona and went on to earn her Bachelor's degree at University of California, Los Angeles.

Mason Stern resides in Los Angeles with her family — her husband, her four year-old son Oliver, and a baby girl on the way. The family is passionate about traveling — continuing the tradition of her own childhood and adopting the world as a wide-reaching classroom for her son's education. Additionally, she advocates charity work and pursues an active involvement with organizations such as Much Love Animal Rescue, Step Up for Charity, and Children of the Night.  She is grateful for how full her life is, firmly believing that her constant endeavors towards this precious balance have made her a better manager, wife, and mother.

About THE LOOK

Created for women, THE LOOK covers everything celebrity from fashion and beauty, to lifestyle and fitness. Through its numerous fashion and beauty experts, THE LOOK editorial team gives the audience an inside perspective into the world of celebrity lifestyle. THE LOOK is really three sites in one, an online network, a daily editorial and photo site, and an ecommerce store.  As a network, THE LOOK features four original series including: "On the Scene," "Fashion Diva," "DIY: Do It Yourself," and "Beauty School." Viewers can find these series online at thelooktv.com and in the future on cable, satellite, syndication, mobile and in the international markets. As an editorial and photo site, THE LOOK features hundreds of articles and celebrity photos updated daily. In addition, each celebrity photo is enhanced with an ecommerce rollover capability that allows the consumer to purchase similar items to those worn by the celebrity in the photo. As an ecommerce store, THE LOOK offers hundreds of fashion, beauty and lifestyle products for sale on the site, both name brands and celebrity brands.

THE LOOK Founder & CEO, Alan Mruvka, has over 25 years of experience in the entertainment business. His monumental successes in the entertainment industry include producing films, television series and co-founding E! Entertainment Television. Mruvka was the largest non-corporate shareholder of E! until selling his shares in the company and stepping down from the Board of Directors. Now an accomplished entrepreneur, Mruvka has founded several successful companies including Movies USA magazine, a national million copy per month movie magazine that was distributed free in movie theaters, Filmtown, a film finance and distribution company, The Ministry of Film, a film and television production company, and The Alan Mruvka Company, a successful real estate development company concentrating on commercial projects in New York, Las Vegas and Los Angeles. While at The Ministry of Film and Filmtown, Mruvka created and executive produced numerous television shows including USA Network's "Pacific Blue," basic cable's highest rated one-hour drama at that time, which shot over 100 episodes and ran five seasons; and the weekly boxing series "Thunderbox." He also produced several feature films including the winner of the Chicago International Children's Film Festival and the Sundance Film Festival's critically acclaimed "Digging to China," starring Kevin Bacon and Evan Rachel Wood, and directed by Academy Award winner Timothy Hutton; Showtime's "The Legend of Gatorface;" and "State and Main," starring Philip Seymour Hoffman, Alec Baldwin, William H. Macy and Sarah Jessica Parker, and directed by acclaimed playwright David Mamet.

SOURCE THE LOOK