THE LOOK To Host First Digital Style LA Fashion & Beauty Mixer

Oct 27, 2010, 19:19 ET from THE LOOK

LOS ANGELES, Oct. 27 /PRNewswire/ -- THE LOOK announced today, the first Los Angeles Fashion & Beauty Mixer for Digital Style LA, which is open to fashion and beauty bloggers, journalists, buyers, designers, makeup artists, and industry professionals. The event will take place next Tuesday, November 2nd from 6 – 9 p.m. at Trousdale Lounge, 9229 W. Sunset Blvd., West Hollywood.



Special Guest for the evening is John Cruz, Vice President & General Manager, Saks Fifth Avenue Beverly Hills. Guests will hear from him on the latest trends in fashion, discover the hottest new designers, and uncover the must-have items for the holiday season.

Those interested in attending should RSVP by Monday at The first 50 to arrive at the event will receive a FREE gift box full of the latest beauty products from THE LOOK.

THE LOOK,, can also be found on Facebook at, Twitter,, and YouTube,


Created for women, THE LOOK covers everything celebrity from fashion and beauty, to lifestyle and fitness. Through its numerous fashion and beauty experts, THE LOOK editorial team gives the audience an inside perspective into the world of celebrity lifestyle.

THE LOOK is really three sites in one, an online network, a daily editorial and photo site, and an ecommerce store.  As a network, THE LOOK features four original series including: "On the Scene," "Fashion Diva," "DIY: Do It Yourself," and "Beauty School." Viewers can find these series online at and in the future on cable, satellite, syndication, mobile and in the international markets. As an editorial and photo site, THE LOOK features hundreds of articles and celebrity photos updated daily. In addition, each celebrity photo is enhanced with an ecommerce rollover capability that allows the consumer to purchase similar items to those worn by the celebrity in the photo. As an ecommerce store, THE LOOK offers hundreds of fashion, beauty and lifestyle products for sale on the site, both name brands and celebrity brands.

THE LOOK Founder & CEO, Alan Mruvka, has over 25 years of experience in the entertainment business. His monumental successes in the entertainment industry include producing films, television series and founding E! Entertainment Television. Mruvka was the largest non-corporate shareholder of E! until selling his shares in the company and stepping down from the Board of Directors. Now an accomplished entrepreneur, Mruvka has founded several successful companies including Movies USA magazine, a national million copy per month movie magazine that was distributed free in movie theaters, Filmtown, a film finance and distribution company, The Ministry of Film, a film and television production company, and The Alan Mruvka Company, a successful real estate development company concentrating on commercial projects in New York, Las Vegas and Los Angeles. While at The Ministry of Film and Filmtown, Mruvka created and executive produced numerous television shows including USA Network's "Pacific Blue," basic cable's highest rated one-hour drama at that time, which shot over 100 episodes and ran five seasons; and the weekly boxing series "Thunderbox." He also produced several feature films including the winner of the Chicago International Children's Film Festival and the Sundance Film Festival's critically acclaimed "Digging to China," starring Kevin Bacon and Evan Rachel Wood, and directed by Academy Award winner Timothy Hutton; Showtime's "The Legend of Gatorface;" and "State and Main," starring Philip Seymour Hoffman, Alec Baldwin, William H. Macy and Sarah Jessica Parker, and directed by acclaimed playwright David Mamet.