The Luxury Collection Introduces an Icon Reimagined: The Palace, A Luxury Collection Hotel, Madrid

This celebrated city landmark joins The Luxury Collection portfolio following a meticulous restoration fusing modern sophistication and historic elegance.

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BETHESDA, Md., March 14, 2025 /PRNewswire/ -- The Luxury Collection, part of Marriott Bonvoy's portfolio of over 30 extraordinary hotel brands, today announces the debut of The Palace, a Luxury Collection Hotel, Madrid into its prestigious global portfolio, following an extensive two-year restoration and refurbishment. Formerly The Westin Palace, Madrid, the hotel has a charming new identity that seamlessly blends rich historical heritage with innovative design, unparalleled luxury, and impeccable service.

Standing proud in the heart of Madrid's Barrio de las Letras, The Palace, a Luxury Collection Hotel, Madrid is surrounded by some of the city's most renowned cultural institutions, including the Prado and Thyssen Bornemisza Museums, as well as Retiro Park and Plaza Mayor. This prime location, part of the Paisaje de la Luz, a UNESCO World Heritage Site, places the hotel at the center of Madrid's artistic and cultural legacy.

"The debut of The Palace, a Luxury Collection Hotel, Madrid, represents a significant addition to our global portfolio in one of Europe's most culturally rich cities," said Bruce Rohr, Vice President and Global Brand Leader, The Luxury Collection. "Situated in the heart of Madrid, this hotel invites our global guests to fully immerse themselves in the city's distinguished artistic heritage and vibrant spirit. With its thoughtful blend of historical allure and modern luxury, this hotel is poised to offer a one-of-a-kind gateway to explore the city's most iconic cultural treasures and its lively, creative energy."

Reviving Grandeur: The Restoration of a Timeless Landmark

The restoration of the hotel's façade has revived its original 1912 splendor, thanks to the thorough work of Ruiz Larrea Arquitectura. This process spanned 8,000 square meters, revealing the "Palace color" –a warm beige contrasted terracotta – and uncovering intricate floral ornaments and garlands that had remained hidden for decades.

The project saw the restoration of the hotel's iconic stained glass and iron dome, a masterpiece designed in 1912 by Eduardo Ferrés i Puig and executed by master glaziers Maumejean. This monumental structure, composed of 1,875 glass panes, has regained its former magnificence through a meticulous process that involved over 100 specialists working together. The stained-glass dome was dismantled and restored to recover its original colors. The stunning glass palm tree chandelier, once a centerpiece of the hotel lobby, has been lovingly restored to its original place beneath the dome, bringing the historic destination back to life

Sophisticated Elegance Reimagined in the Heart of Madrid

The redesigned interiors at The Palace, a Luxury Collection Hotel, Madrid were led by Lázaro Rosa-Violán studio, which perfectly blended classic luxury with contemporary design. Glamour and sophistication are at the heart of the design, honoring wonderful figures who once stayed including Pablo Picasso, Salvador Dalí, Mata Hari, and Ernest Hemingway.

Guests are greeted by wool carpets intricately woven with mythical creatures and optical illusions, guiding them into the hotel through a custom-made wooden boiserie that evokes the feeling of stepping into an enchanted forest. The walls are adorned with a series of bespoke paintings that cleverly alter their form depending on the viewer's perspective, revealing either depictions of animals such as deer, birds, or butterflies, or robotic versions of these animals made of wheels and steel, and infusing the space with an element of surprise and wonder.

The redesign of the 470 guestrooms and suites, each bathed in natural light, honors the timeless elegance and vibrant spirit of both historic and contemporary Madrid. Hand-painted wallpapers set within the boiseries draw inspiration from the landscapes of El Retiro Park, while the bathrooms mosaics depict an aerial view of the Royal Botanical Gardens. Thoughtfully chosen elements, including marble fireplaces, Mid-Century style chandeliers, and luxurious fabrics, create a distinguished, residential ambience in each room.

The style and elegance of the interiors are echoed in the newly designed staff uniforms, created by renowned Spanish designer Juanjo Oliva. His designs bring a touch of modern refinement, perfectly complementing the hotel's renewed identity.

Savor the Legacy: A Gastronomic Gem

La Cúpula, the gastronomic heart of The Palace, a Luxury Collection Hotel, Madrid is located within the glass dome and wrought iron structure that gives it its name. This vibrant all-day restaurant and cocktail bar is a rendezvous for guests and locals alike. While preserving its historical character, contemporary elements have been introduced such as Castilian leather upholstered stools, curated artwork, and bespoke 16^th-century tapestries. The menu at La Cúpula combines the hotel's deep-rooted culinary traditions with a modern approach to classic recipes. Standout dishes made with locally sourced ingredients are inspired by the hotel's past guests including Pablo Picasso's Waldorf Salad and Julio Camba's Steak Tartare, fusing legacy and creativity in every bite.

One of the hotel's most distinctive spaces is 27 Club, the former Museo Bar, renamed in tribute to the poets of the Generation of '27, who frequented it. The cocktail bar retains its reputation as a living museum, telling the hotel's history through its original guest books and an impressive collection of over 70 illustrations created by Lázaro Rosa-Violán's team inspired by the hotel's historical archives. The menu is inspired by classics from the Pre-Prohibition and Prohibition eras, reinterpreted with a contemporary approach. Signature drinks include a 1912 John Collins, Whisky Sour 1927, an Old School - a take on an Old Fashioned, the exotic Caribbean Cocktail Champagne, and the refined Negroni called Un Americano en el Prado.

Destination Discovery: Immersive Cultural Experiences

At The Palace, a Luxury Collection Hotel, Madrid, guests are invited to immerse themselves in the heart of Madrid through exclusive, guided experiences that bring the city's rich history and culture to life. The hotel's signature concierge team leads an enchanting tour of the Las Letras neighborhood, Madrid's historic Literary Quarter, where literary giants like Cervantes and Lope de Vega once roamed. Guests are invited to stroll through its narrow, cobbled streets, soaking in the bohemian ambiance of quaint boutiques, century-old shops, and lively taverns.

For art lovers, the hotel offers an unparalleled opportunity with an exclusive, private early-morning tour of the Thyssen-Bornemisza Museum. Before the crowds arrive, guests can explore its vast collection, spanning from the 13th to the 20th century, and enjoy a special visit to the museum's restoration workshop to observe the meticulous work of art conservation. These curated experiences allow guests to connect with the local culture in a truly authentic and unforgettable way.

"The Palace, a Luxury Collection Hotel, has been significant in Madrid's cultural tapestry for more than one hundred years," said Helen Leighton, Vice President, Luxury Brands, Europe, Middle East and Africa, Marriott International. "Joining The Luxury Collection has allowed the team to truly embrace the building's eclectic history, portrayed throughout the meticulous restoration. The unique charm of The Palace, a Luxury Collection Hotel, Madrid will be loved by locals and travelers alike, we can't wait to usher in this new chapter." 

The Luxury Collection is part of Marriott Bonvoy®, the global travel program from Marriott International offering an extraordinary portfolio of over 30 global brands. For more information or reservations, visit https://www.marriott.com/en-gb/hotels/madcl-the-palace-a-luxury-collection-hotel-madrid/overview/.

ABOUT THE LUXURY COLLECTION HOTELS & RESORTS

The Luxury Collection® is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of over 120 of the world's finest hotels and resorts in over 40 countries and territories. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information and new openings, visit theluxurycollection.com or follow Instagram and Facebook. The Luxury Collection is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.

ABOUT MARRIOTT BONVOY

With an unrivaled portfolio of eight dynamic luxury brands, Marriott International is creating authentic, rare, and enriching experiences sought by today's global luxurian. Spanning all corners of the world, Marriott International's Luxury Group offers a boundless network of more than 530 landmark hotels and resorts in over 70 countries and territories through The Ritz-Carlton, Ritz-Carlton Reserve, Bvlgari Hotels & Resorts, St. Regis Hotels & Resorts, EDITION, The Luxury Collection, JW Marriott, and W Hotels. From the world's most iconic destinations to the ultimate undiscovered gems, the international hospitality leader's collection of luxury brands is focused on elevating travel with highly contextualized, nuanced brand experiences that signal the future of luxury by allowing guests to indulge their passions while sparking personal growth.

SOURCE Marriott International, Inc.