The Madame Alexander Doll Company Builds On Its Iconic Legacy By Expanding Its Baby, Play And Collection Doll Categories In 2015

NEW YORK, Feb. 10, 2015 /PRNewswire/ -- Today, Madame Alexander Doll Company introduced refreshed branding for its Baby, Play and Collection assortments of dolls and related accessories. Additionally, the Company announced a series of iconic licensed partnerships that will highlight new collections, engaging girls across all ages and stages with relevant play patterns important to their lifestyles today. 

Within Madame Alexander Baby, new dolls will include interactive, sensory dolls, along with a 150^th Anniversary collection celebrating the classic story Alice in Wonderland by Lewis Carroll. For the young preschooler and toddler, new offerings will encourage nurturing play with the introduction of baby doll care kits, totes and strollers. An interactive Babblebaby™ will also be introduced within the already award-winning Newborn Nursery™ line.

Madame Alexander Play is offering expanded collections of dolls and accessories including co-branded dolls combining the expertise of Madame Alexander with iconic creative brand, Crayola. This new line will allow girls to decorate and customize doll clothing and accessories.

Also within Madame Alexander Play will be a new offering co-branded with NASCAR and superstar racecar driver Danica Patrick. This line for girls and their families will combine enthusiasm for doll play and racing. The award-winning Travel Friends™ series will also be expanded, along with a collection of Princesses and I Dream™ dolls featuring girl empowerment characters.

The Collection continues to honor all that is timeless Madame Alexander; keepsake dolls that celebrate the classics and latest in pop culture, fashion and design. Madame Alexander will launch a new line of DC Comics Super Heroes and Super-Villains – both within The Collection and Play lines. Also new is a historically inspired series of Cissy™ dolls, and treasured keepsakes from The Wizard of Oz™, Gone with the Wind™, and Disney©.

Consumers and retail partners will see a revitalized Madame Alexander, relevant for today's moms, girls and fans of all generations. Madame Alexander will begin to phase in new logos and packaging, incorporating a new look across its website, social media platforms, and product assortments.

The entire Madame Alexander 2015 collection can be seen at NYC Toy Fair, February 14-17, 2015 at Javits Center, Booth 2451.

About Madame Alexander Doll Company, LLC
Madame Alexander encourages girls of all ages to enjoy a lifetime of doll fun, play, gifting, and collecting with Madame Alexander Baby, Play and The Collection dolls that are beautifully designed, age-appropriate products of quality and craftsmanship. Madame Alexander is an affiliate of Kahn Lucas Lancaster, Inc. Dolls and related accessories are available in all tiers of retail distribution in the U.S., select markets internationally, and online at www.madamealexander.com.

SOURCE Madame Alexander Doll Company

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http://www.madamealexander.com