ATLANTA, Nov. 23, 2015 /PRNewswire/ -- In celebration of the new Stay Giant™ campaign, the Brawny® Brand set a new GUINNESS WORLD RECORDS® title yesterday for the "Largest Gathering of People Wearing Plaid" at the Georgia Dome in Atlanta. This record was set in partnership with the Atlanta Falcons and 1,146 participants, who dressed in the brand's signature plaid and came together on the Georgia Dome field after the Falcon's football game.
The event also celebrated the announcement of a $50,000 donation by the maker of Brawny to Wounded Warrior Project® (WWP), an organization that helps wounded servicemen and women adjust to civilian life and persevere through the visible and invisible injuries of war. For nearly four years, the maker of Brawny has been a proud partner of WWP, donating more than $2 million to the organization to support veterans and servicemen and women injured in the line of duty.
"Our Stay Giant™ campaign is about celebrating the power of communities and the resilience of Americans in overcoming life's daily challenges," said Gary Gastel, director of Brawny Paper Towels. "This event provided a fun opportunity to not only come together as a community, but to honor some of the most inspiring giants out there – our wounded service members and their families and caregivers."
Prior to the game, the Brawny brand team created a special fan experience to showcase the new campaign, which recently introduced new packaging featuring more sheets on every roll versus the leading national brand with comparable roll and sheet size and reintroduced a larger than life version of The Brawny Man® to the marketplace. Fans had the opportunity to take part in tailgating games, pose in pictures with The Brawny Man, enter to win prizes and learn more about WWP.
"The commitment to honoring members of the Wounded Warrior Project is truly inspiring, and I was grateful to participate in yesterday's event," said Airborne Ranger Captain Bobby Woods, who accepted the check on behalf of WWP. "The Brawny team knows the true meaning of tough, and we are thankful to partner with a brand that truly supports and celebrates our servicemen and women across the country."
For more information on Brawny® Paper Towels, the Stay Giant™ campaign and the brand's partnership with WWP, visit www.brawny.com. For more information on WWP or to make a direct donation to the organization, visit www.woundedwarriorproject.org.
Headquartered in Atlanta, Georgia-Pacific® is one of the world's leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals. The company employs 35,000 people worldwide. For more information, visit www.gp.com.
About Wounded Warrior Project®
The mission of Wounded Warrior Project® is to honor and empower Wounded Warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Fla. To get involved and learn more, visit woundedwarriorproject.org.
About GUINNESS WORLD RECORDS®
GUINNESS WORLD RECORDS (GWR) is the universally recognized global authority on record-breaking achievement. First published in 1955, the annual GUINNESS WORLD RECORDS book has gone on to become one of the biggest-selling copyright titles of all time, selling over 2.7 million copies a year. Since its launch nearly 60 years ago over 130 million copies - including 400,000 e-books - have been sold in 20 languages, in more than 100 countries. The internationally renowned brand is also available across a number of platforms; GUINNESS WORLD RECORDS global television shows are watched by 750 million viewers annually, over 390,000 users subscribe to GWR's two YouTube channels, the global website receives 12 million viewers annually and the brand has 1.25 million fans on Facebook. In 2013, OFFICIALLY AMAZING became the registered trademark of Guinness World Records Limited.