The Mane Choice Announces First-Ever Brand Ambassador: 2025 Grammy Nominated Artist Shenseea

The partnership kicks off a transformative moment for The Mane Choice as it unveils a new visual identity 

NEW YORK, Feb. 3, 2025 /PRNewswire/ -- The Mane Choice, the award-winning multicultural hair care brand, is thrilled to announce their first-ever global brand ambassador partnership with 7X GRAMMY^® Award-nominated international Jamaican pop star Shenseea.

Shenseea is celebrated for her vibrant personality, fearless creativity, and bold approach to self-expression. Known for her groundbreaking artistry and unique hair experimentation, she debuted her solo album Never Gets Late Here at #1 on the US Reggae iTunes Chart, earning a 2025 Grammy nomination for Best Reggae Album. Fresh off her first North American headline tour, Shenseea continues to inspire global audiences with her authenticity, empowering women through her music and unapologetic individuality—making her the perfect ambassador for The Mane Choice.

"For me, hair has always been a form of expression— I have to choose the perfect hairstyle to compliment the music era I'm in, my hair is one of my most important features, I could go weeks without make-up but I could never go too long without getting my hair done," says Shenseea. "The Mane Choice is all about embracing individuality and celebrating the beauty of natural, fearless self-expression. I'm excited to team up with a brand that shares those same values and encourages everyone to experiment and own their look with confidence."

Shenseea will take center stage in The Mane Choice's social media and digital campaigns throughout the year, inspiring audiences to embrace their individuality and experiment with confidence.

"We are thrilled to welcome Shenseea as The Mane Choice's first-ever brand ambassador," says Michelle Harris, Director of Brand Marketing. "As a true style chameleon, she exudes confidence and captivates attention wherever she goes, whether she's on stage performing or sharing glimpses of her life with followers across the globe. Shenseea embodies our core values of authenticity and self-expression, showcasing the endless possibilities for styling with The Mane Choice products, which cater to a wide range of curl patterns and hair needs. Her fearless experimentation with hair and her ability to connect with audiences aligns perfectly with our mission, and we're excited to partner with her to reintroduce The Mane Choice to our incredible community of consumers!"

This announcement also introduces the brand's bold new visual identity, celebrating its legacy and empowering consumers to express their unique beauty.

The rebrand incorporates new elements, including a new logo, packaging, and product launches and reflects the brand's Beauty, Health, and Science approach, merging modern sophistication with the vibrant energy that defines The Mane Choice and celebrates progress while staying true to core values.

"Our refreshed packaging represents the next evolution of The Mane Choice," said Harris. "It balances a fresh, modern aesthetic with the bold, recognizable essence of our brand. Together with Shenseea, we're redefining what it means to have fun with hair while empowering our customers to embrace their unique beauty."

The Mane Choice's products are available at themanechoice.com, Sally Beauty, Walmart, CVS, Walgreens, Amazon.com and other retailers. The updated packaging has begun rolling out in the coming months, starting with The Alpha Multi-Vitamin Growth Oil and The Alpha Manetabolism Plus Healthy Hair Vitamins.

To learn more about the partnership and the latest from The Mane Choice, visit www.themanechoice.com.

About The Mane Choice: 
The Mane Choice is an award-winning multicultural haircare brand and an authority in textured hair, delivering expert insights and guiding consumers through the brand's core principles of Beauty, Health, and Science to ensure optimal performance. Since its inception in 2013, the brand has been committed to delivering high-performance products that address the needs of diverse hair textures, empowering consumers to embrace their natural beauty with confidence. The Mane Choice is driven by a passion for innovation and inclusivity, offering solutions that promote healthy, beautiful hair for all. Available at leading retailers including Walmart, CVS, Walgreens, Rite Aid, Sally Beauty, and online at themanechoice.com and Amazon.com, The Mane Choice continues to set the standard for premium hair care.

Follow The Mane Choice on social media:
Instagram: @TheManeChoice
Facebook: The Mane Choice
TikTok: @TheManeChoice

About Shenseea: 

To learn more about Shenseea, follow her on all social media platforms

FOLLOW SHENSEEA

INSTAGRAM / TWITTER / YOUTUBE / SPOTIFY / TIK TOK

Media Contact: 
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SOURCE The Mane Choice