The Manufacture of Breakfast Cereals in South Africa, 2020: Consumption, Trends, Competition and More

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Jul 15, 2020, 06:15 ET

DUBLIN, July 15, 2020 /PRNewswire/ -- The "Manufacture of Breakfast Cereals in South Africa 2020" report has been added to ResearchAndMarkets.com's offering.

This report focuses on the Manufacture of Breakfast Cereals and includes information on the state of the sector and factors that influence it including consumer trends and the performance of the major players. There are profiles of 18 companies including the major players such as Pioneer Foods, Tiger Brands, Kellogg's and Nestle, as well as Future Life, which makes cereal with healthy additives and muesli manufacturers such Alpen Food and Paul's Muesli.

Manufacture of Breakfast Cereals: South Africa's breakfast cereals sector is increasingly mature and competitive and dominated by a few large companies. Despite two of the largest cereal manufacturers reporting higher revenues and volume improvements, operating profits and margins are under pressure. Protracted low GDP growth and high unemployment will continue to affect the industry as low income consumers substitute cereals for lower-priced maize options, and health-conscious consumers opt for breakfasts with higher protein content. The coronavirus pandemic will add further pressure as supply chains are strained and as consumers' incomes decline.

Consumption: South Africa's breakfast cereal consumption is low compared to developed markets, and the poor economy, high unemployment and decreasing disposable incomes are affecting consumer spending. During tough times, price-sensitive consumers switch cereals for cheaper carbohydrates such as bread or maize or between brands based on promotional prices, different pack sizes or cheaper variants.

Trends: There is rising demand for convenient on-the-go meals and snacks. Companies producing cereal and porridge have repackaged and reformulated their products to make them more portable and developed on-the-go breakfast products. Manufacturers are adding organic and healthy ingredients such as superfoods, quinoa and probiotics to breakfast cereals. Low carb, low sodium, gluten-free or grain-free breakfast cereal options are popular. Due to rising rates of obesity worldwide and a backlash against cereals containing high levels of sugar, manufacturers have introduced sugar-free or no-sugar-added cereals.

Key Topics Covered

1. INTRODUCTION

2. DESCRIPTION OF THE INDUSTRY
2.1. Industry Value Chain
2.2. Geographic Position

3. SIZE OF THE INDUSTRY

4. STATE OF THE INDUSTRY
4.1. Local
4.1.1. Corporate Actions
4.1.2. Regulations
4.1.3. Enterprise Development and Social Economic Development
4.2. Continental
4.3. International

5. INFLUENCING FACTORS
5.1. Economic Environment
5.2. Price of Commodities
5.3. Coronavirus
5.4. Food Programmes
5.5. Rising Operating Costs
5.6. Pesticides
5.7. Genetically Modified Organisms (GMOs)
5.8. Environmental Concerns
5.9. Labour
5.10. Cyclicality
5.11. Technology, Research & Development (R&D) and Innovation

6. COMPETITION
6.1. Barriers to Entry

7. SWOT ANALYSIS

8. OUTLOOK

9. INDUSTRY ASSOCIATIONS

10. REFERENCES
10.1. Publications
10.2. Website

COMPANY PROFILES

Kellogg Company of South Africa (Pty) Ltd
Vital Health Foods (Pty) Ltd
Datex International CC
Alpen Food Company South Africa (Pty) Ltd
AGT Foods (Pty) Ltd
Tiger Brands Ltd
Nestle (South Africa) (Pty) Ltd
Daisy Health Foods CC
Pioneer Voedsel (Pty) Ltd
Future Life Health Products (Pty) Ltd
Libstar Operations (Pty) Ltd
Heartland Foods (Pty) Ltd
Paul's Muesli (Pty) Ltd
Mondelez South Africa (Pty) Ltd
Health Connection Wholefoods (Pty) Ltd
Tia's Muesli CC
Sizani Foods (Pty) Ltd
Glutagon (Pty) Ltd

For more information about this report visit https://www.researchandmarkets.com/r/wb4vfq

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