The Max Cure Foundation Invites People to "Roar for a Cure" for Pediatric Cancer - Rockefeller Center Window to Raise Awareness

NEW YORK, Dec. 2, 2014 /PRNewswire-USNewswire/ -- The Max Cure Foundation (MCF), a pediatric cancer foundation whose mission is to fund research for less toxic treatments for children and to provide financial support to low income and military families with a child battling cancer, will highlight pediatric cancer through a highly coveted window display at Rockefeller Center. 

Through a generous donation by EHE International, MCF will showcase the faces of pediatric cancer and invite people to "Roar for a Cure" using a text to donate campaign.  The MCF window and text campaign will run for the month of December.

"We are grateful to EHE International for giving us this platform to raise awareness and at the same time, giving MCF a platform to receive donations so that it can continue to fulfill its mission of helping to fund research to find a cure and also supporting low income and military families with a child battling cancer," said David Plotkin, Chairman, Max Cure Foundation.  "Pediatric cancer afflicts almost 16,000 children annually in this country, with 380,000 pediatric cancer survivors living in the United States (98% of whom will experience long term side effects). Yet, childhood cancer is the most underfunded of cancers with only 4% of government spending funding pediatric cancer research," he added. 

"EHE International is proud to support The Max Cure Foundation, an organization that strives to help children and their families when they are battling cancer," says Deborah McKeever, President of EHE International.  "We are pleased to be able to continue our partnership with MCF and help them raise awareness for pediatric cancer."

MCF hopes that that the visibility from the EHE window will help raise awareness and much needed funds.

For more information: visit www.maxcure.org or www.dunkyourkicks.org

EHE International

EHE International is celebrating over 100 years as the recognized leader in preventive medicine with the release of a new book, 100 Years of Preventive Health: The History of EHE International. Established in 1913, EHE International is America's largest and most experienced preventive medicine specialist and the preferred choice among employers for the prevention and early detection of disease and associated risk factors.  For more information, contact EHE International, 10 Rockefeller Plaza, 4^th Floor, New York, New York 10020; 212.332.3700; visit www.eheintl.com. 

SOURCE The Max Cure Foundation