The Metropolitan Museum of Art Chooses SolutionSet for Direct Marketing Database, Data Analytics and Contact Management Development
Agency to Provide Direct Marketing Services for World Renowned Museum
SAN FRANCISCO, May 10, 2011 /PRNewswire/ -- SolutionSet, the fourth largest independent digital, data, direct and local marketing services company nationwide, today announced it has been selected by the merchandising operation of The Metropolitan Museum of Art to be its direct-to-consumer marketing partner. SolutionSet will provide The Met Store with direct mail marketing, a new marketing database and campaign analytics to enhance its current contact management strategy.
"We are thrilled to be partnering with The Met Store as it continues to expand its footprint and enhance its multichannel experience with its customers, members and supporters," said Jack Sturn, President of Data Management for SolutionSet. "The Metropolitan Museum of Art Store is known for its commitment to its retail customers and has a history of seeking a broader understanding of how it can communicate more effectively with them. We look forward to helping them build their multi-channel contact strategy and contact management systems to accomplish this."
SolutionSet will be responsible for performing The Met Store's list processing services and campaign analytics for direct mail and online initiatives, as well as developing and maintaining a new multi-channel marketing database.
"At The Met Store, we want our brand experience to be relevant and unique," said Jody Malordy, General Manager for Marketing and Publicity for Merchandising. "SolutionSet offers breadth and depth of services, and a rich experience that serves our multi-channel marketing needs, and we are confident in their ability to help us deliver a premium, personalized retail experience in our direct channels."
“At SolutionSet, we are bringing together data, digital and direct marketing services for our clients, and helping them engage target audiences,” said Zain Raj, President and CEO of SolutionSet. “We understand the needs of today’s retailers, like The Met Store, and we are bringing them the 21st century solutions that will help them create a more robust marketing program.”
About SolutionSet
SolutionSet is the fourth largest independent marketing services company, providing marketing and business solutions via digital, data management and analytics, direct and local marketing. We plan, create and deliver integrated communications programs to build brands while driving transactions for clients, including adidas, AT&T, Dell, eBay, TXUE, Office Depot, Plow & Hearth, Performance Bike, and Stanford University. For more information, visit: www.solutionset.com.
About The Metropolitan Museum of Art Store
The Metropolitan Museum of Art has been engaged in the sale of art reproductions and publications since its founding in 1870. The Met Store's mission is to stimulate appreciation for and advance knowledge of art through product merchandising, while generating operating income to support the Museum's educational programs and its collection, preservation, study, and exhibition of art. For more information visit: store.metmuseum.org.
SOURCE SolutionSet
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