GRAND RAPIDS, Mich., June 17, 2016 /PRNewswire/ -- Grand Rapids, Mich.-based lifestyle company, The Mitten State (TMS), has partnered with Stroh Brewing Company to develop a line of t-shirts inspired by the historic Detroit beer brand. The vintage look is reimagined with a modern fit shape and premium cotton to celebrate the best of yesteryear in forward-thinking fashion.
The partnership began when the owners of The Mitten State, Scott Zubrickas and Will Bransdorfer, came upon a six-pack of Stroh's in the refrigerator of their warehouse. The pair bonded over fond childhood memories of their fathers drinking Stroh's and decided the quintessential logo was ripe for a re-boot in the form of an apparel line tailored towards today's dad.
"Stroh's was really a staple for many of our fathers and grandfathers," said Scott Zubrickas, co-owner of The Mitten State. "It's what they choose to drink, and they did so with pride because it was a premium beer that was made in Michigan. The recipe remains the same, and certainly the Stroh's brand will forever embody the spirit of determination and craftsmanship that defines Detroit. To work with a legendary brand like this is really cool for The Mitten State, certainly, and the tees turned out amazingly well."
The t-shirts feature the vintage designs tailored in high-quality, hand-crafted materials.
"We put a lot of pride into designs, fabrics, silhouettes, etc., and our customers see and feel the difference in a tangible way," said Zubrickas.
The Stroh's t-shirts are available in four different designs and can be purchased online at www.TheMittenState.com and at the company's retail store located at 1502 Wealthy Street SE in Grand Rapids.
The Mitten State will host a number of contests and giveaway opportunities throughout Father's Day weekend. To find out more, visit www.Facebook.com/TheMittenState.
Now in its sixth year of business, The Mitten State was founded by three young entrepreneurs who were inspired by the state's natural beauty, culture, and communities. Their idea grew to communicate the nostalgic feelings about growing up in Michigan and being a proud Michigander.
Stroh's is one of Michigan's oldest brands having begun operations in Detroit in 1850. The company is currently owned by Pabst Brewing Company.
About The Mitten State (TMS)
Founded in 2009, The Mitten State is a Michigan clothing company specializing in vintage inspired design and graphic art from the 1970s and 1980s. TMS prides itself on the use of domestically manufactured high quality fabrics, specialty designed graphics that cater to a proud Michigan audience, and a variety of other meticulously designed unique products. TMS is currently licensed with 20 Michigan universities and has over 40 retail partners throughout the state including Stroh's and Hudsonville Ice Cream. TMS proudly partners with Michigan Blood and works to raise donations and awareness through their "Say Yes to Michigan" shirts. Fans of The Mitten State can find out more about TMS's locations as well as specific offerings and promotions by visiting The Mitten State website at www.themittenstate.com.
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SOURCE The Mitten State