"The Montblanc Worldsecond"

NEW YORK, Oct. 17, 2012 /PRNewswire/ -- Inspired by the idea of recording time, Montblanc introduces "The Montblanc Worldsecond", a photo project inviting everyone the world over to capture moments of beauty photographically. A specially developed mobile photo app (for iPhone and Android) features a unique countdown function, ensuring that the smartphone cameras of all participants worldwide will take a picture at the very same instant.

The photos are then uploaded to the worldsecond.montblanc.com Web site, creating a stunning mosaic of globally shared moments, of "Worldseconds". All in all, Montblanc will "record" 60 Worldseconds over the course of the campaign until the end of December 2012. That is, 60 opportunities for participants to let their imagination and creativity run free and travel the world in pictures.

Once the contest has commenced, app users and visitors to the Web site will be able to choose from the uploaded photos to compile their own photo galleries and share them through a variety of social media channels. At the end of the contest, in early 2013, the winner in each category – Worldsecond Photo and Worldsecond Gallery – will receive a watch from the Montblanc TimeWalker collection.

The Montblanc Worldsecond mobile app will be available for Apple iPhone and Android phones in November 2012. For further information, visit worldsecond.montblanc.com today. The official hashtag for The Montblanc Worldsecond campaign will be #worldsecond.

Every second counts!

Montblanc designs, develops and manufactures its own watches and movements in Switzerland. Master watchmakers are committed to practicing their craft at the very highest level, creating innovative timepieces of the utmost precision, perfection and durability. The calibers designed and manufactured in the brand's own workshops embody the company's philosophy of uniting the artistry of generations past with the latest advances in engineering. Created for the Montblanc Nicolas Rieussec and TimeWalker collections of chronographs, these highly complex watch movements reflect a legacy of excellence that is constantly looking toward the future.

SOURCE Montblanc