RONKONKOMA, N.Y., March 5, 2019 /PRNewswire/ -- "Alexa, order Mac+Maya." The Nature's Bounty Co., a global leader in human health and wellness for more than 70 years, today announced the launch of Mac+Maya™, a new line of premium supplements for dogs now available on Amazon.com. As the latest innovation from the makers of Nature's Bounty®, the line of beg worthy, soft chew supplements (no need to disguise in pill pockets or peanut butter!) contain a selection of products that are formulated to help support joints, digestive health, glossy skin and coats, relieve occasional stress, and overall doggie nutrition.
Whether it's making their beloved pooch a birthday cake or purchasing animal health insurance, American pet parents love and dote on their pooches. In the US, nearly 60 percent of households own one or more dogs◊ and more than $85 billion is spent on furry companions£. What's more, just as the human health and wellness space grows, so does pet health and wellness, with supplements representing a more than $565 million industry§.
"After decades spent building trusted vitamins and supplements brands for kids and adults, it was time for us to extend the offering to the other members of our families – the four-legged, tail-wagging kind," said Don Kerrigan, President, North America, The Nature's Bounty Co. "Pet parents, now more than ever, are focused on having their dogs lead healthier lives. That's why our team of Fido fans put their expertise to work, bringing a family of products to market that meet the nutritional needs of dogs and expectations of their human counterparts."
All Mac+Maya™ supplements are developed by veterinarians, made in the USA with globally sourced ingredients, wheat-free and contain no artificial flavors or colors. The five products in the line include:
- Mac+Maya™ Joint Support with Glucosamine: Formulated with glucosamine, MSM, chondroitin and a special blend of antioxidants, Joint Support with Glucosamine helps pooches to continue to move with ease. Whether it's up and down the stairs, in and out of the car, or on or off the sofa, this supplement is designed to aid active pets in maintaining normal, healthy cartilage and joint function.
- Mac+Maya™ Daily Multivitamin with Breath Support: Chockful of omega-6 fatty acids and key vitamins and minerals, Daily Multivitamin with Breath Support helps round out pooches diets and maintain their general health. Between romping around the backyard, chewing on rawhide bones, and jumping on guests, this supplement is made to help four-legged family members live their best lives. Plus, added parsley helps freshen up that stinky breath.
- Mac+Maya™ Omega Skin & Coat with Salmon Oil: From swimming in the ocean to curling up in front of the fireplace, or rolling around in the mud, doggies can sometimes use a little help keeping up their appearances. Made with Omega-3 and Omega-6 fatty acids, and salmon oil, Omega Skin & Coat with Salmon Oil makes sure pooches help maintain healthy skin and glossy coats.
- Mac+Maya™ Digestive Health with Probiotics: Just like human little ones, chow time can range from fun to challenging. Created with alpha-amylase, protease, cellulose and millions of live cultures, this supplement supports dogs' digestive health and helps with food transitioning.
- Mac+Maya™ Calming Aid with Melatonin: As any pet parent knows, dogs can get frightened with the best of them (a clap of thunder, the vroom of the vacuum or boom of fireworks) and sometimes need a hand in confronting their biggest fears. Formulated with melatonin and L-tryptophan, Calming Aid with Melatonin is designed to act as like a doggie chill pill.
Mac+Maya™ will also build on company's more than 70 year history of supporting wellness initiatives for people and communities through its charitable arm, The Nature's Bounty Foundation. The brand will support the health and wellness of pooches who help humans in need by donating a percentage of every product sale to America's VetDogs and the Guide Dog Foundation. Animal lovers from The Nature's Bounty Co. will also volunteer with the charities, who provide service animals to veterans and disabled civilians free of charge, helping facilitate their owners' mobility, independence, and offering them companionship.
Mac+Maya™ products are currently available on Amazon.com and will be available at all Meijer stores in late March. For more information about the line, please visit MacandMayaPets.com and follow our tails on Instagram and Facebook.
About The Nature's Bounty Co.
The Nature's Bounty Co. is a privately held, global leader in health and wellness with more than 70 years of experience and success in the nutritional market. As a manufacturer, marketer and online seller of vitamins, dietary supplements, minerals, herbals, protein bars and powders, and ethical beauty products, we are committed to supporting consumers' wellness needs through high quality products backed by science. The brands of The Nature's Bounty Co. are some of the most trusted in the world including Nature's Bounty®, Pure Protein®, Solgar®, Osteo Bi-Flex®, Organic Doctor®, Sundown®, Body Fortress®, MET-Rx® and Ester-C®. For more information, visit us at NaturesBountyCo.com or follow us on Facebook and LinkedIn.
The Nature's Bounty Co.
◊Source: American Pet Products Association (APPA) National Pet Owners Survey
£Source: Packaged Facts; Publication: U.S. Pet Market Outlook, 2018-2019 (MarketResearch.com, Inc., 2018)
§Source: Packaged Facts; Publication: Pet Supplements Market in the U.S., 6th Edition (MarketResearch.com, Inc., 2017)
SOURCE The Nature's Bounty Co.