The Netherlands Grabs 53% Positive Sentiment in World Cup Social Media Conversations

Attensity Analysis of Social Media Indicates Holland Is Sentimental Favorite to Win

Jul 09, 2010, 03:01 ET from Attensity Group

PALO ALTO, Calif., July 9 /PRNewswire/ -- Attensity™ Group, the leader in Customer Experience Management software applications that generate value from unstructured text, has issued its analysis of the sentiment expressed in social media about the World Cup finalists ( This analysis, drawn from the full spectrum of social media (e.g., Twitter, Facebook, blogs, videos, online forums), has shown The Netherlands to be the sentimental favorite to win, despite having a smaller share of social media conversations than its competitor Spain.



Fifty-four percent of the total conversation about the World Cup is being directed toward Spain, yet, of that total amount, only 47 percent of the chatter has been positive in sentiment. While only garnering 46 percent of the total conversation, Holland, on the other hand, has seen greater positive sentiment (53 percent).

Attensity is not attempting to predict the World Cup winner, as the champion wins on skill and ability to play better than the competitor, not social media popularity or "voting."

Multiple analyses of conversations in social media throughout the course of the World Cup have been conducted by Attensity and can be read on the corporate blog at: Other resources from Attensity are available at:

About Attensity Group

Attensity Group delivers an integrated suite of Customer Experience Management software applications to meet the demands of a new breed of empowered consumers. Attensity's solutions are powered by semantic technologies that allow organizations to Listen, Analyze, Relate and Act (LARA) on information trapped in the unstructured text of multi-channel customer conversations. The comprehensive suite of applications addresses collective intelligence in social media and forums; the voice of the customer in surveys, e-mails and other customer contact points; web and call center customer response management; and web self-service. Thanks to Attensity, customers experience relevant, effective, fast and positive one-on-one interactions with companies, resulting in increased loyalty and satisfaction. With more than 500 installations worldwide, Attensity's award-winning software supports 10,000-plus users in large government agencies and such innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal Bank of Canada, Siemens, Travelocity and Whirlpool. More information is at, and

©2010 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Information is subject to change without notice. All rights reserved.


Michelle de Haaff

Lisa Hawes

Attensity Group

Sterling Communications

(650) 433-1700

(408) 884-5155

SOURCE Attensity Group