The New Linens 'N Things Celebrates Its First Anniversary!

NEW YORK, March 12 /PRNewswire/ -- The Linens 'N Things brand, which came under new ownership in March 2009 after the original retail stores closed, is celebrating the first anniversary of its new e-commerce website which enhances the online shopping experience. In the past six months, www.lnt.com has experienced a 150% increase in unique visitors per month and its email subscriber list is pushing five million customers. Monthly revenue has also grown by 170% during that same period.

To celebrate the one-year milestone, www.lnt.com is offering an extra 20% off any two items on orders placed on March 16th (limited time only, some exclusions may apply, see website for details).

The new Linens 'N Things website is built on an innovative e-commerce platform that enhances the online shopping experience based on real-time customer demand. The website updates continuously throughout the day and even by the hour in accordance with customer purchases.

A testament to enhancing today's online shopping experience, Linens 'N Things has tapped into the world of social networking. Fans and Followers of Linens 'N Things on Facebook (www.facebook.com/LinensNThings) and Twitter (www.twitter.com/Linens_N_Things) are alerted to products and savings and have access to information about insider deals like the recent "Top Secret Sale" that offers exclusive deals as a "one day only" event. 

The new Linens 'N Things offers over 200,000 different products by more than 2,000 well-known brands, including Vera Wang, Laura Ashley, KitchenAid and Le Creuset.  In addition to bedding, bath, home decor and dining, the product assortment expanded to include quality nursery bedding, accessories and baby gear, pet products and a variety of travel accessories and luggage and more.

Beyond the online presence, Linens 'N Things also expanded into retail, not as a storefront but in the form of branded product. In the spring of 2010, a special line of Linens 'N Things branded products will be sold exclusively at Home Outfitters, one of Canada's largest home goods retailers with 69 stores nationwide. A wide range of Linens 'N Things branded bedding, bath and home decor products will be available in stores across Canada.

About Linens 'N Things

The first Linens 'N Things store opened in 1975 in West Orange, New Jersey offering high-end linens at discount prices. Since then, an expanding customer base helped Linens 'N Things grow to become the second largest specialty retailer of home furnishings and decorative accessories in North America. In February 2009, Linens 'N Things became part of the Gordon Brothers Brands and Hilco Consumer Capital family of retail properties.

SOURCE Linens 'N Things