The New York Post, Wet Paint and Life & Style are Talking Enzoani Fashion Event--Don't Get Left Out!
Reality TV Star Lindsay Yenter Makes Headlines in Enzoani Gown As Host For Live Streamed Annual Event Coverage June 3, 2013
www.enzoani.com
May 22, 2013, 08:00 ET from Enzoani
TUSTIN, Calif., May 22, 2013 /PRNewswire/ -- Enzoani's seventh annual fashion show is set to take place at a secret location in Newport Beach on June 3rd showcasing the finest in bridal and formal wear from its 2014 collection. Enzoani, a young, vibrant company that has focused on innovative design, has proven very quickly to have a full understanding of high fashion with rich detail. Kang Chun Lin, a London College of Fashion graduate, designed and developed the brand name Enzoani. Additionally, he has since pioneered the creations for Blue by Enzoani, Love by Enzoani, Love Shoes and oversees Love 16 by Enzoani.
According to Mr. Lin, Enzoani's 2014 collection is very tailored, featuring sleek clean lines, with a classic, timeless feel in contrast to last year's emphasis on draping. There is an attention to pristine details like fine beading and hints of vintage in the clean cuts of embroidered lace. These light and delicate lace patterns along with Chantilly lace, silk, satin, chiffon and tulle create a dreamy soft look.
Media have been buzzing about Lindsay Yenter's reconnect with the Enzoani brand and her engagement to host the live stream coverage of the fashion show, dubbed "Take Flight". Adoringly know as "The Girl in the Wedding Dress," Yenter made her television debut as a contestant on the wildly popular ABC series The Bachelor with one of the most famous entrances in the show's 17 seasons: appearing on the first episode decked out in a stunning Enzoani wedding gown. Ms. Yenter is looking forward to being styled once again in the very best from Enzoani's new collection.
Enzoani is also very pleased to announce that Mark Badgley & James Mischka will preview their new 2014 Badgley Mischka Bridal and Bridesmaids collections at the 7th Annual Fashion Event.
While the fashion show itself is set for a secret location, 800 influential guests including bridal press from around the world will enjoy a substantial itinerary of all-day events at the Marriott Newport Beach. On Monday morning, the nation's leading online wedding technology company, WeddingWire (www.weddingwire.com) will provide a special customized marketing presentation. The organization's CMO Sonny Ganguly will discuss online marketing and social media strategies designed to reach target customers along with the necessary tools to measure success.
Additionally, corporate sponsors of Enzoani's seventh annual fashion show will be sampling product and providing gifts for the guests. Blue Monkey coconut water will ensure that guests stay hydrated with its pure, healthy beverage. Other sponsors include Pirate Brand Snacks; Soy Joy; Go Girl Energy Drink; OPI and CanvasWorld.
Finally, Enzoani announced its Brides for Boston campaign last month to raise funds for victims of the Boston Marathon attacks through One Fund Boston (www.onefundboston.org). Enzoani has asked both retailers and consumers from the global community to save remnant fabric strips from their wedding gown fittings and send them by July 31st to Brides for Boston, c/o Enzoani, 1382 Valencia Ave.; Suite E; Tustin, California, 92780.
"We're pleased by the way everything's come together: the collection, the scene, the partners and our special guest Lindsay," concludes Enzoani Vice President of Marketing Justin Nguyen. "We're looking forward to showing our guests a fantastic display of bridal fashion."
Media Contacts:
Cindy Rakowitz: 818783.3307 cindy@brpublicrelations.com
Henry Eshelman: 323.337.9042 heshelman@platformgrp.com
Caroline Rustigian: 949.315.5101 cr@k-linepr.com
SOURCE Enzoani
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