ST. LOUIS, March 15, 2019 /PRNewswire/ -- Dr. Brown's, makers of the top pediatrician-recommended and no. 1 best-selling bottle in America, is excited to announce its new Dr. Brown's Natural Flow® Options+™ Anti-Colic Bottles. For more than 20 years, Dr. Brown's has redefined bottle feeding with its unique internal vent system, that is clinically proven to reduce colic, decreases spit-up, burping, and gas, better preserves nutrients in breast milk and formula, and aids in digestion for a better night's sleep. The newly enhanced internal vent system in the Options+™ Bottle improves an already innovative feeding experience that babies and parents have come to know and love.
Featuring a new Options+™ Wide-Neck Anti-Colic Bottle and an updated Options+™ Anti-Colic Narrow Bottle, both bottles are designed to offer baby fuss-free feeding and ease the transition from breast to bottle and back again. An all-new, breast-like nipple on the Options+ Wide-Neck provides a correctly contoured shape that's flexible at the top and gradually firms, encouraging a proper latch and more natural bottle-feeding experience. Made of high-grade soft silicone, each nipple on both the Narrow and Wide-Neck bottles are specially engineered to offer the same consistent, natural flow that supports breastfeeding and helps avoid nipple confusion. Together, both the nipple and internal vent system allow baby to feed at their own pace.
The Options+™ bottles are designed to grow with baby, available in multiple sizes with a wide variety of nipple flow levels made for every age and preference. The Options+ Bottle is also available in the Dr. Brown's pharmaceutical-grade, borosilicate glass that is heat and thermal shock resistant – which can withstand hot and cold temperatures, along with gradual temperature changes.
"We are inspired constantly by the passion of Dr. Brown's families, and since 1996 we've developed well-loved products that parents can trust for their babies," said Jesse Lehnhoff, Dr. Brown's marketing director. "For a generation, we've been an important part of many families' milestones, and now with the new Options+ Anti-Colic bottle, we are excited to be a part of many more."
What Else is New with Options+™
Other benefits of the new Options+ Anti-Colic Bottle include an easy-open bottle cap and new grips on the bottle collar that make assembly easier and more efficient. Each bottle is sterilizer- and dishwasher-safe (top rack), BPA-free, and includes a travel disk for easy transport.
It's Good to Have Options+™
Dr. Brown's Natural Flow® Options+™ work best with the vent system in place, but it's important to have options. When baby's feeding develops, parents can remove the vent system and keep the bottle that baby is used to.
About Handi-Craft® Company
The Handi-Craft Company is dedicated to providing well-designed, healthful feeding products for baby. The Dr. Brown's lines of baby bottles, breastfeeding products, pacifiers, teethers, training cups and solid feeding products are regarded for their technology and function. These acclaimed products have won numerous consumer awards and accolades, including no. 1 Best-Selling Bottle in America, no. 1 pediatrician-recommended bottle, 15 consecutive Fit Pregnancy and Baby Best Awards for Baby Bottles, the 2018 BabyCenter's Moms' Picks award for Best Baby Bottle, the 2018 Cribsie Award for Best Baby Bottle, the 2018 The Bump Best of Baby Award for Best Glass Baby Bottle, the Most Registered on BabyList Award and the 2018 What to Expect Mom Must-Have Award for Best Baby. Dr. Brown's products are available at baby specialty, pharmacy and online retailers worldwide. For more information, visit www.drbrownsbaby.com.
SOURCE Dr. Brown’s