The Northwest Company Hits Home Run In Expanded Five-Year Licensing Deal With MLB
Leader in Home Textile Industry Expands Exclusive Product Offerings Through Strategic Partnership
Jan 23, 2018, 09:02 ET
ROSLYN, N.Y., Jan. 23, 2018 /PRNewswire/ -- The Northwest Company, the leader in the home textile industry and the No. 1 throw and blanket manufacturer in the U.S., announced today a five-year extension of its licensing agreement with Major League Baseball (MLB). This deal gives the brand exclusive rights to manufacture and distribute official MLB-licensed throws, blankets and bedding, in addition to non-exclusive rights for home, beach and bath products. The Northwest Company is also licensed to produce backpacks and various bags with exclusivity based on distribution.
"We are proud to develop a larger, in-depth partnership with Major League Baseball, which will further enable our brand to continue bringing a wide variety of high-quality, signature products to fans of every Major League club," stated Ross Auerbach, President of The Northwest Company. "Working closer than ever with the most historic of the major American professional sports leagues not only assists in moving our company towards expanded growth in the category, it also yields the opportunity to support our customers and MLB fans simultaneously. We anticipate great success with this partnership and will continue to build our long and successful relationship with MLB in the years to come."
"Expanding upon our current relationship with The Northwest Company through this licensing deal is something we are very enthusiastic about," said Steve Armus, Senior Vice President, Consumer Products, Major League Baseball. "We are confident that this partnership will continue to provide our fans with premium products and uphold the high quality standards of MLB."
The Northwest Company will now exclusively offer a variety of MLB products, including blankets, throws and bedding, across all 30 Clubs in the league. The products will be sold in leading and independent retailers nationwide as well as on www.thenorthwest.com.
To check out the latest MLB offerings from the brand, stop by The Northwest's booth at the Sports Licensing and Tailgate Show in Las Vegas, booth #5070, Jan. 23-25. For more information, product photos or to coordinate an interview with The Northwest Company's President, Ross Auerbach, please contact Havas Formula.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
The Northwest Company
The Northwest Company is recognized as a leader in the home textile industry and the No. 1 throw manufacturer in the U.S. The Northwest is a marketing-driven company producing innovative and exciting product for the most widely recognized brands in sports and entertainment. In addition, the company carries a complete line of original designs and their products are available in all areas of trade. For over 30 years, The Northwest's reputation for quality and commitment to its retail and consumer partners has been without equal. Please visit www.thenorthwest.com for more information.
SOURCE The Northwest Company