Foundation launches $200,000 Facebook giving campaign to help secure future generations

MILWAUKEE, April 27, 2011 /PRNewswire-USNewswire/ -- The Northwestern Mutual Foundation is launching Click for Kids, a Facebook-driven initiative to provide three best-in-class nonprofits dedicated to supporting children with a total gift of $200,000.

(Logo: http://photos.prnewswire.com/prnh/20110401/MM76153LOGO)

Facebook users are encouraged to visit Northwestern Mutual's Facebook page and vote for Easter Seals, Action for Healthy Kids or Teach For America. For each vote cast, the Northwestern Mutual Foundation will give $10 to the selected nonprofit.

"We believe that thousands of Facebook users share our passion for securing future generations for children – and they're looking for simple ways to promote literacy, teach healthy habits and support children with special needs," said Kimberley Goode, president, Northwestern Mutual Foundation. "Click for Kids is a dynamic combination of social media and philanthropy that underscores the Northwestern Mutual Foundation's commitment to helping children achieve their full potential," Goode added.

Three video shorts highlighting the impact that each nonprofit has had on a child, family or community, are also posted on the Facebook page, helping users choose a preferred organization to support.

"We're grateful to the Northwestern Mutual Foundation for their commitment to securing opportunities for special needs children," said James E. Williams, Jr., president and chief executive officer, Easter Seals. "Click for Kids is great way for our existing and new Facebook followers to take an active role in supporting our mission helping kids with disabilities gain greater independence," said Williams.

All Facebook users have access to the Click for Kids program and are allotted one vote per user. The program can be accessed through facebook.com/northwesternmutual, northwesternmutual.com, easterseals.com, actionforhealthykids.org and teachforamerica.org.

In 2011, Northwestern Mutual was named the World's Most Admired Life Insurance Company according to FORTUNE® magazine, leading its industry in key categories including "Social Responsibility."

Multimedia: Watch Click for Kids Videos

• Click for Kids introductory video http://www.youtube.com/watch?v=J01Hr2fFJG4
• Easter Seals http://www.youtube.com/watch?v=oKgu3pqem3o
• Action for Healthy Kids http://www.youtube.com/watch?v=dYl7qwBbuJI
• Teach For America http://www.youtube.com/watch?v=XNNcf1dcvKM

About Easter Seals

Easter Seals is the leading nonprofit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For more than 90 years, they have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play. Support children and adults with disabilities at www.easterseals.com.

About the Northwestern Mutual Foundation

The mission of the Northwestern Mutual Foundation is to build strong, vibrant communities that serve as a legacy to future generations. The Foundation's giving is designed to create an impact on the communities where the company's employees and financial representatives live and work. Over the past decade, the Foundation has donated $170 million to nonprofits across the country.

SOURCE Easter Seals