The Nutella® Brand Feeds Fan Cravings With New Online Boutique

SOMERSET, N.J., July 11, 2013 /PRNewswire/ -- Today, the Nutella® brand officially announced the launch of the Nutella® Boutique, a new e-commerce store that will offer excited fans branded merchandise to satisfy their everyday cravings for the unique and tasty hazelnut spread.  Fans of Nutella® in the U.S. will have access to branded apparel, accessories and more via Boutique.NutellaUSA.com.  Merchandise, such as t-shirts, a must-have for die hard fans of Nutella®, messenger bags that conveniently hold nine jars of Nutella® (or a laptop), and Nutella® spreaders specially designed to get every precious bit of Nutella® out of the jar, are all available for purchase.

Fans of Nutella® are known for their loyalty and often have a personal connection to the hazelnut spread.  Their love for the brand shines through daily on the Nutella USA Facebook Fan page where fans make loving proclamations and requests for more Nutella®.

"The passion our fans have for Nutella® is unlike any other.  They are constantly requesting access to branded merchandise, and we're happy to finally offer them the opportunity to show their love for the brand outside of the kitchen," said Noah Szporn, Category Manager for the Nutella® brand at Ferrero U.S.A., Inc.  "We look forward to continuing to fulfill their love and passion for Nutella®."

Just in time for the back-to-school season, the Nutella® Boutique offers merchandise to make a fashionable first impression in classrooms, hallways or on campus.  T-shirts are $12.00, while items such as a phone case or messenger bag are priced at $6.50 and $16.00, respectively.

To find out more and shop the Nutella® Boutique, visit Boutique.NutellaUSA.com.  Also, make sure to "LIKE" the Nutella USA Facebook page at www.facebook.com/NutellaUSA.

About Nutella
Nutella® was first imported from Italy to the U.S. over 25 years ago by Ferrero U.S.A., Inc. The popularity of Nutella® has grown steadily over the years and it is the number one selling branded hazelnut spread in America.

Nutella® is a tasty hazelnut spread that gets its unique taste from the combination of hazelnuts, skim milk and a hint of cocoa.   In addition, Nutella® has no artificial colors or preservatives. It can be found in grocery stores, warehouse clubs and mass merchandisers, and is generally found near the peanut butter and sweet spreads section. 

When used in moderation with complementary foods such as a glass of milk, piece of fruit or a glass of orange juice, and spread on whole grain toast, Nutella® can turn a balanced breakfast into a tasty one too.  It can be a quick and easy way to encourage kids to eat whole grains, such as whole wheat toast, English muffins, toaster waffles and bagels.  Breakfast never tasted this good®.

SOURCE Nutella