THE OLIVE TREE HAS INSPIRED BEAUTY FOR 4,000 YEARS. NOW IT WALKS THE RUNWAY.

Bibhu Mohapatra transforms the world of OLIVE TREE PEOPLE and OLIVE ROSE into an exclusive couture creation—while more than 20 makeup artists and OLIVE TREE PEOPLE's signature olive-crown tradition take over New York Fashion Week.

NEW YORK, Sept. 10, 2026 /PRNewswire/ -- For more than 4,000 years, the olive tree has been one of humanity's most enduring symbols of beauty, vitality and transformation.

This Monday, it becomes couture.

OLIVE TREE PEOPLE, OLIVEDA and OLIVE ROSE are joining forces with internationally acclaimed fashion designer Bibhu Mohapatra for his New York Fashion Week show in the Grand Ballroom of The Pierre Hotel in Manhattan.

At the heart of the collaboration will be the unveiling of a one-of-one Olive Rose Gown, created by Mohapatra exclusively for OLIVE TREE PEOPLE, OLIVEDA and OLIVE ROSE.

The design brings together two worlds: the olive tree, represented through its iconic leaves, and OLIVE ROSE, expressed through the beauty and sensuality of the rose.

It is not simply a dress featuring the symbols of two brands.

It is the story of an ancient tree transformed into modern couture.

The olive tree becomes fashion.
The rose becomes movement.
And a 4,000-year-old beauty secret walks the runway.

"For thousands of years, the olive tree has represented beauty, strength and life. Bibhu did not simply place olive leaves and roses on a dress. He translated the soul of our world into couture. On Monday, the olive tree will no longer stand beside the runway. It will walk it."

— Thomas Lommel, Founder of Olive Tree People

WATERLESS BEAUTY, FROM SKINCARE TO MAKEUP

For more than 20 years, OLIVE TREE PEOPLE has challenged one of beauty's most accepted conventions: water as the foundation of the formula. Rather than building skincare around water and adding active ingredients around it, OLIVE TREE PEOPLE replaces the water commonly found in conventional skincare emulsions with a highly bioactive olive-leaf elixir, while bioactive Arbequina olive oil replaces the refined oils traditionally used alongside it.

Waterless Beauty is not simply about taking water out. It is about what the olive tree allows OLIVE TREE PEOPLE to put in its place.

That is From Tree to Beauty: the olive tree is not simply added to the formula. The olive tree becomes the active foundation of it.

That philosophy became Waterless Skincare. OLIVE ROSE carries it into makeup.

Every OLIVE ROSE formula is waterless and powered by hydroxytyrosol, extending the same skincare-first philosophy into makeup.

Skincare does not end when makeup begins. OLIVE ROSE makes the ritual continuous.

MORE THAN A BEAUTY PARTNERSHIP

Behind the scenes, OLIVEDA and OLIVE ROSE will lead the beauty experience for the show.

A team of more than 20 makeup artists, under the direction of OLIVE ROSE Chief Celebrity Makeup Artist Luis Casco, will create the runway beauty looks and prepare the models and invited VIP guests.

OLIVE ROSE first appeared at New York Fashion Week last year, where it was celebrated as the world's only makeup line based on hydroxytyrosol.

This year, OLIVE ROSE returns on an entirely new scale—not only on the faces of the models, but as the inspiration for an exclusive Bibhu Mohapatra couture creation and an unforgettable beauty experience extending from backstage to the front row.

THE FRONT ROW WILL BECOME PART OF THE SHOW

In keeping with an OLIVE TREE PEOPLE tradition, front row guests will be offered individually hand-braided olive crowns—an ancient symbol of beauty, peace, strength and victory.

But this year, the tradition will be taken one step further.

To celebrate the launch of the new OLIVEDA hydroxytyrosol hydrogel face masks and eye patches, guests will also be gifted the two new treatments to use whenever they need a 20-minute glow reset throughout New York Fashion Week.

Guests can pause to refresh and rehydrate between shows, backstage, or back at the hotel to give their skin a real moment of care amid the whirlwind of NYFW.

For 20 soothing minutes, whenever it's needed, beauty stops being something to observe and becomes something to experience:

Skincare becomes a ritual guests can carry wherever NYFW takes them.
Self-care finds its place throughout Fashion Week, on each guest's own schedule.
Skincare takes the best seat in fashion — wherever the guest happens to be.

FROM BACKSTAGE TO THE RUNWAY—AND ONTO THE SKIN

The collaboration connects every part of the OLIVE TREE PEOPLE universe.

The olive tree inspires the dress.
OLIVE ROSE creates the color.
Hydroxytyrosol touches the skin.
The olive crowns transform the guests.
And Bibhu Mohapatra brings the entire story to life through fashion.

It is a meeting of ancient beauty intelligence and modern creative expression—inside one of Manhattan's most iconic ballrooms.

One ancient tree.
One exclusive couture creation.
More than 20 makeup artists.
And a front row New York Fashion Week will not forget.

ABOUT OLIVE TREE PEOPLE

OLIVE TREE PEOPLE is a pioneer and leading force in waterless beauty. Instead of using the conventional water phase found in most skincare products, the company replaces water with its proprietary olive leaf cell elixir and combines it with powerful olive-tree ingredients, including hydroxytyrosol.

Founded by olive tree farmer Thomas Lommel, OLIVE TREE PEOPLE develops skincare, beauty and holistic experiences based on more than 20 years of work with mountain olive trees and the principles of Olive Tree Therapy.

ABOUT OLIVE ROSE

OLIVE ROSE is the color cosmetics world of OLIVE TREE PEOPLE and OLIVEDA. Introduced at New York Fashion Week as the world's only makeup line based on hydroxytyrosol, OLIVE ROSE brings together high-performance color, skincare intelligence and the transformative beauty of the olive tree.

ABOUT OLIVEDA INTERNATIONAL, INC.

Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., together with the European companies Olive Tree People Europe AG, Oliveda Deutschland GmbH and Olive Tree Farmers SL, were founded by German real estate investor Thomas Lommel.

Lommel has more than 20 years of experience in the management and organic certification of mountain olive tree cultivation; the extraction of first-class, internationally award-winning extra virgin olive oils and hydroxytyrosol; and the production and distribution of cosmetic and holistic waterless products related to the olive tree.

Lommel is the inventor of Olive Tree Therapy 10 Years in 14 Days and of olive matcha, which is based on ground olive leaf. He also developed a unique coffee replacement based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry through the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.

OLIVE TREE PEOPLE's registered beauty brands include OLIVEDA, LA DOPE, OLIVE ROSE, OLIVE MUSH, IS THAT MATTY? and OLIVE re:connected to nature.

Lommel is also the region's largest conservationist and protector of more than 30,000 one-hundred-year-old mountain olive trees. Through the Thomas Lommel Foundation, he brings the water that he does not use in his waterless beauty products to the people of Africa by building water wells on site.

In addition to online sales, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.

The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. The story is documented in the book The Olive Tree Therapy 10 Years in 14 Days.

Waterless Beauty has been called "The Next Big Thing" in articles in U.S. Vogue, Harper's Bazaar, InStyle, ELLE, Madame, Forbes and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already OLIVEDA fans and support its success.

Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com.

SOURCE Olive Tree People