The Oregon Liquor Control Commission and Pernod Ricard USA partner on PSA campaign during the season of holiday entertaining

PSA calls out "excuses" for drunk driving

Dec 16, 2015, 16:57 ET from Pernod Ricard USA

PORTLAND, Ore., Dec. 16, 2015 /PRNewswire/ -- The Oregon Liquor Control Commission (OLCC) is partnering with distilled spirits supplier, Pernod Ricard USA to share an important social responsibility message around responsible drinking. The campaign message, "Drunk driving doesn't start with a drink. It starts with an excuse," calls to attention excuses people may make to justify drinking and driving. 

  • Do I look like a guy who can't handle his alcohol?
  • Oh quit it. I've driven home from here so many times, I could do it blindfolded.

The fifteen-second public service announcements (PSAs) will air on KGW, Channel 8 in the Portland metro area and online during the 2015-2016 holiday season. The online campaign will incorporate social media and targeted web and mobile marketing, focusing on adults age 21 and over. 

The OLCC urges Oregonians to plan ahead for a safe ride home. "The holiday season is full of fun and festivity," says Merle Lindsey, OLCC Deputy Director. "Whether celebrating at a friend's home or at one of the 12,000 liquor-licensed businesses across the state, making good decisions about drinking can help protect yourself, the business owner or party host, and every other driver on the road."

"Pernod Ricard USA is proud to partner with the OLCC on this PSA program as part of our commitment to the responsible consumption of our products," says Jack Shea, VP Corporate Communications, "As creators of great company, our goal is for our brands to always be enjoyed responsibly and in moderation."

OLCC has a list of responsible party host tips available on its website to help both the party host and party goers make the holiday season safe and enjoyable for all. Third party liability laws in Oregon can hold a business or homeowner responsible for alcohol-related damages, injuries, or even death.  The PSA aims to inform drivers of the dangers and encourage them to change their behavior.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila; such superior wines as Jacob's Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit:

SOURCE Pernod Ricard USA