The Original Brand & Food & Beverage Magazine Launches 2025 CPG Awards
LAS VEGAS, July 7, 2025 /PRNewswire/ -- The Original Brand & Food & Beverage Magazine announces the launch of the 2025 CPG Awards powered by Food & Beverage Magazine, a premier competition recognizing excellence in shelf-stable consumer packaged goods (CPG). The upcoming judging event welcomes global brands to showcase products to distinguished US industry buyers and decision-makers.
Registration for the CPG Awards is now open at www.cpgawards.com.
About the CPG Awards
CPG Awards powered by Food & Beverage Magazine are designed to bring brand recognition to all shelf-stable products in the marketplace. The competition celebrates outstanding quality, authenticity, taste, ingredients, and nutritional value. Winning a CPG Award offers both emerging and established brands nationwide exposure and industry credibility.
In addition to food and beverage categories, the CPG Awards will honor the packaging design and theme of all its entrants, providing an opportunity to win two separate accolades in both taste and design.
"It is astounding how many emerging consumer packaged goods are brought to market each year—more than 30,000 new products are introduced annually," said Michael S. Politz, publisher/founder of Food & Beverage Magazine. "In a marketplace this crowded, winning a CPG Award is more than just a medal—it's a powerful endorsement that can open doors to retailers nationwide and give buyers the confidence they need to put your brand on their shelves. As the designer of the Bluetooth logo—one of the most recognizable symbols in today's CPG tech landscape—"I've seen how iconic branding cuts through noise and creates lasting impact. The CPG Awards do exactly that for breakthrough products and innovators," he said.
Who Can Enter
Open to all domestic and international shelf-stable food service and CPG products in any packaging format. Judged on taste, value, preparation ease, health benefits, and usability.
The CPG Awards uniquely recognizes specialty and nutritional categories beyond standard classifications, with dedicated awards for Low-Sodium, Fat-Free, Sugar-Free, Allergen-Free, Flavored, Gluten-Free, Sweetened, No Sugar Added, Non-GMO, Vegan, Vegetarian, and other nutritional highlights. This allows health-forward brands to gain recognition for their innovation and commitment to consumer well-being.
"Our new CPG Awards follow our PR%F Awards tradition with an all-buyer judging program. Brands win trophies from qualified buyers actively seeking new shelf products—a unique platform where recognition meets real business opportunities," said Michele Tell, founder of The Original Brand and executive director of CPG Awards.
Winners receive the distinguished CPG Awards Shopping Cart Trophy and industry accolades, with special recognition available for Creative Packaging, labels, mascots, and point-of-sale materials. All winners are featured in Food & Beverage Magazine, reaching over 15 million monthly readers, and highlighted in a special CPG Awards winner's edition.
Key Dates & Submission Guidelines
All entry submissions and payment must be received by the posted deadline at www.cpgawards.com. All food product expiration dates must exceed the event date. Nutritional and certification documentation must be included with your entry.
Product shipping and delivery instructions are provided upon registration.
Enter here www.cpgawards.com.
For media information, contact:
Michele Tell
The Original Brand. LLC
CPG Awards
702-682-2583
SOURCE Food & Beverage Magazine
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