SMITHFIELD, R.I., April 29, 2014 /PRNewswire/ -- The Original Muck Boot CompanyTM today announced the brand's first fashion collaboration with The Fabulous Beekman Boys. Inspired by the growing farm-to-table movement, Brent Ridge and Josh Kilmer-Purcell transplanted themselves from New York City to a farm in upstate New York, creating the Beekman 1802 lifestyle brand, and sharing their experiment of living better lives, season by season, neighbor by neighbor. The MUCK B 1802 boot is a perfect pairing of both the Beekman 1802 and Muck Boot brands – it's designed for those seeking style with substance.
"Brent and Josh have built a brand considered by Epicurious to be 'the next Martha Stewart' and one that exemplifies the growing trend that is modern farming," said Sean O'Brien, global director of footwear for The Original Muck Boot Company. "This growing movement requires durable, comfortable farm footwear, and with this collaboration The Beekman Boys have helped us deliver a practical product with a fashionable twist."
Only 200 pairs of the exclusive boot will be sold on the Beekman 1802 mercantile and on www.muckbootcompany.com beginning on Tuesday, April 29, 2014. The Muck B 1802 boots will be offered in black with red trim and black with grey trim. The 100 percent waterproof boot will feature Muck's XpressCool liner, which keeps feet cool in warm weather. A lightweight EVA outsole with rubber pods provides optimal traction and support with comfort and flexibility. The boot's suggested retail price is $170.
The collaboration is aptly timed as the winner of Beekman 1802's first annual Mortgage "Lift" award will be also be announced on April 29. Over ninety small family farms have entered to win the "Mortgage Lifter" award, a $10,000 grant to be bestowed on a deserving family farm that demonstrates innovative business practices, helping restore small farms as the economic backbone of America. After leaving Manhattan and realizing how fiscally difficult it was to run a goat farm, The Beekman Boys planted and named an heirloom tomato variety, "The Mortgage Lifter," hoping the pasta sauce it produced would raise enough to pay off their own land loan. While bottling their first jars of sauce, Brent and Josh appeared on Season 21 of CBS' The Amazing Race and won. With the proceeds, they were able to pay off their own mortgage. It was then they pledged to give back 25 percent of proceeds of the sauce and 2014 marks the inaugural award.
Not only will the Mortgage Lifter award winner take the "Lift" award grant to invest in the future of their farm, The Original Muck Company will help outfit the entire staff to get the job done. The Original Muck Boot Company is no stranger to the small town farmer. Widely considered a gear staple for anyone who works with their hands – and feet — Muck will donate their best selling Chore farm boot to the entire staff of the winning farm.
For more information on The Original Muck Boot Company, visit www.muckbootcompany.com, www.facebook.com/muckboot, twitter @muckbootco, and Instagram @muckbootco. For more information on The Fabulous Beekman Boys, visit www.beekman1802.com, https://www.facebook.com/FabulousBeekmanBoys, twitter @Beekman1802Boys, and Instagram @beekman1802boys.
About The Original Muck Boot Company
The Original Muck Boot Company™ began in 1999 with the sole purpose of building the most comfortable, high performance footwear on the market. The need for a more comfortable boot for messy and tough conditions led to the design of The Original Muck Boot Company™ footwear. In just a few years, the line has grown to nearly 60 styles of rubber and leather footwear, all designed to tackle tough conditions in work, farming, agriculture, outdoor sporting, lawn and garden and equine. The brand has become one of the fastest growing lines in the waterproof footwear market. The ORIGINAL MUCK BOOT™ is a brand of Honeywell Safety Products. To find Muck Boots near you, please visit www.muckbootcompany.com, find us on Facebook at http://www.facebook.com/MuckBoot, on Twitter at www.twitter.com/MuckBootCo or on Instagram @muckbootco.
SOURCE The Original Muck Boot Company