The Oscar Mayer Brand Opens Unique "Restaurant" in Times Square to Benefit Feeding America and Celebrate the 75th Anniversary of the Wienermobile Vehicle

MADISON, Wis., May 25, 2011 /PRNewswire/ -- Today, the Oscar Mayer brand celebrates the 75th anniversary of the Wienermobile vehicle in New York City by unveiling the first-ever, special edition Wienermobile Food Truck.  The Oscar Mayer brand partnered with Tyler Florence, Food Network Chef and host of "The Great Food Truck Race," to christen the new vehicle and continue the Good Mood Mission by making a donation to Feeding America, the nation's leading hunger-relief organization. Hundreds gathered in Times Square for a chance to see the Wienermobile Food Truck, get a free Oscar Mayer Selects Beef Frank and enjoy special toppings created by Tyler.

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While the Wienermobile vehicle has been surprising and delighting people for 75 years, this will be the first time part of the fleet is serving hot dogs.  The new Wienermobile Food Truck will be giving consumers a chance to taste Oscar Mayer Selects Beef Franks throughout the summer.  

"I'm excited to be working with the Oscar Mayer brand as part of the Good Mood Mission because we could all use a little more good in our day.  Food trucks definitely put me in a good mood so I'm delighted to help spread some joy with the Oscar Mayer brand by christening the first-ever Wienermobile Food Truck and also making a $50,000 donation to Feeding America," said Florence. "The Wienermobile might be considered the 'original' food truck, but the clever combination of the world-famous Wienermobile with the modern Food Truck, seems like the perfect evolution for a hot dog on wheels and a great way to continue to spread good moods!"

Wienermobile Food Truck Hits the Road

For 75 years, the Wienermobile has been on a mission to spread miles of smiles. The 30-foot Wienermobile Food Truck joins the current iconic fleet of six 27-foot Wienermobile vehicles and one 15-foot Mini Wienermobile.  

This summer, the Oscar Mayer Wienermobile Food Truck will travel to 12 cities including Columbus, Detroit and Pittsburgh, to sample Oscar Mayer Selects, a delicious choice the whole family will love. These hot dogs not only taste great, but they also have no artificial preservatives (contains natural preservatives).

Good Mood Mission

To help continue the Oscar Mayer Good Mood Mission, Tyler Florence and the Oscar Mayer brand will be donating $50,000 to Feeding America.

Consumers can help, too, by joining the Good Mood Mission at OscarMayer.com. Simply share a good deed that has made someone else's day a little better and be entered for a chance to win $100,000 to do even more good in your community.

ABOUT KRAFT FOODS

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America.  Eleven of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

SOURCE Kraft Foods