DENVER, Dec. 13, 2017 /PRNewswire/ -- Rose gold is still having its moment in the sun and there's no sign of it fading anytime soon. Due to client demand for a pre-mixed version of their wildly popular Rose Gold Conditioner Kit, the color gurus at oVertone sold out almost immediately following the November 23 release of their pre-mixed Rose Gold Color Conditioner. The new formula delivers an even truer, more metallic hue than its former customizable, two-piece counterpart.
For color-shy consumers, adding a pop of Rose Gold makes it easy to venture into the blushing chroma world — worry and commitment-free. "We understand that not everyone is ready for a full head of Extreme Pink hair, so we created a product that was both on trend and inclusive of those who might be on the fence about taking the color plunge," says oVertone Co-founder and CEO Maegan Scarlett. "Rose Gold is perfect if you're new to coloring your hair, looking for a subtle change, or just want to see what all the metallic hair hype is about. It's so versatile. That's why we love it!"
oVertone is known for their pigmented conditioners that simultaneously keep hair healthy and bright. All conditioners are manufactured in the U.S., vegan, cruelty-free, sulfate-free, paraben-free, ammonia-free, and contain none of the harsh alcohols or chemicals typically found in hair dye products. They are effective on wet or dry hair, as well as human hair wigs and extensions.
Rose Gold, and pastels in general, work best on those with lightened or naturally light hair who want to spice up their color. oVertone Rose Gold is available in the following formats:
- 8 oz. Rose Gold Daily Conditioner, $17
- 8 oz. Rose Gold Deep Treatment, $25
- 2 oz. Rose Gold Daily Conditioner Sample Size, $11
- 2 oz. Rose Gold Deep Treatment Sample Size, $8
Along with oVertone's new Rose Gold conditioners, the brand also recently introduced a new Yellow formula to their lineup to offer a complete rainbow of shades before the end of the year. The new color lines are available for purchase at overtone.co.
Founded in 2014, oVertone quickly established itself as a household name in the hair coloring industry in just three years. It was created to solve the color-fading woes of two color enthusiasts in their 20s who hated how their hair felt and looked just weeks after visiting the salon. Now those same two women help thousands of others keep their hair healthy and bright every day. The company is headquartered in Denver, Colo. For more information or to purchase products, visit overtone.co.