The Panasonic LUMIX DMC-ZS30: The Perfect Camera for any Situation

LAS VEGAS, Jan. 7, 2013 /PRNewswire/ -- The new LUMIX DMC-ZS30 is Panasonic's most advanced photo and video hybrid compact camera to date. With exceptional image quality and a host of features, including a 20x Optical Zoom, 60p Full HD video recording and Wi-Fi connectivity, it's ideal for those looking for a camera that does it all without compromise.

Wherever you are in the world, the LUMIX ZS30 – one of the world's slimmest 20x Optical Zoom digital compact cameras - is perfect for documenting any moment, no matter what your situation or surroundings. Packed into a simple, smart and sleek design, and available in a range of three different colors including black, silver and white there's a LUMIX ZS30 to suit every preference. 

All round performance
The LUMIX ZS30 is packed with a whole range of features that provide outstanding performance in every environment. No matter what time of the day or night, the camera guarantees outstanding results due to the 24mm Ultra Wide Angle LEICA DC lens and 20x Optical Zoom. The Panasonic's black box technology Nano Surface Coating boasts extremely low reflectance ratio and exceptional optical performance with stunning clarity by minimizing flare and ghost.

Whether using the ZS30 at dawn, dusk or in the midday sun, an improved 18.1 megapixel, high sensitivity MOS Sensor and new Venus Engine ensure crystal clear images in any condition. Similarly, if it is moving images that you are after, the ZS30's Full HD AVCHD Progressive video recording capability and stereo microphone provides uncompromising quality.

Remote controlled view finding, easy uploads and sharing
The integrated Wi-Fi (IEEE 802.11 b/g/n) of the LUMIX DMC-ZS30 is simple to set up and opens a world of new possibilities. By making use of this new feature and wirelessly connecting your camera to a mobile device or smartphone, you can now fully control your photography remotely. With the ZS30's remote shooting capability, the days of setting up a timed image of you and your family and hoping for the best are over.  After starting the Panasonic Image App on your smartphone or tablet  you can transform the device's screen into a real-time viewfinder and control the camera's zoom and shutter directly from the device, ensuring that you can get into that ideal photo-ready position before using the remote shutter release for that perfect holiday picture. The ZS30's Wi-Fi capability also means that you can share your pictures and movies with friends and family instantly, without having to first upload them to a computer.

There's no need to worry about running out of storage space either. The ZS30 allows you to easily save photos and videos to the cloud with the LUMIX Club Cloud Sync service.  Furthermore with a new NFC (Near Field Communication) capability, connecting the ZS30 to a Wi-Fi connection couldn't be easier.  One simple tap and the camera will recognize the settings of your internet enabled device allowing you to save, send and share.

Effortless perfection with innovative and intelligent modes
The ZS30's intuitive and easy-to-use features allow everyone to take exceptional photos and movies. Whether you have years of experience or are completely new to photography, with the ZS30 you can achieve stunning shots thanks to a wide range of innovative modes such as soft focus or toy effect.

The new 5 Axis correction and inclination correction capability counteracts any tilt or handshake. Whether you find yourself wandering through a bustling foreign city or travelling along a bumpy road in the middle of nowhere, you can be certain of perfect quality video. Similarly, thanks to the camera's Light Speed AF, you can capture incredible quality images in the blink of an eye. Furthermore, with 10fps (Frames Per Second) continuous shooting* at the touch of a button, you can capture and review a selection of shots, choosing the one you like best.
* Maximum of six images

The ZS30 also provides Intelligent Auto features, including Face Recognition that remembers your friends and family and adjusts the camera's settings accordingly. No matter what the world throws at you, the ZS30 is designed to do the hard work for you and ensure that you get that perfect shot every time.

Be creative
Every moment is unique and the ZS30 allows your photography to be as well, thanks to a wide range of creative modes. Whether you want to take stunning panoramic shots or retouch your photos on the move, there is something to suit every style.  The High Dynamic Range feature allows you to capture natural looking images automatically, even when shooting against the light, while the High Speed Video mode lets you add artistic flair to your movies by enabling super slow-motion recording.

Instinctive photography perfected
Marc Sorkin, Senior Product Marketing Manager, Panasonic Consumer Marketing Company of North America comments: "We think the LUMIX ZS30 is the best all-round compact camera available. In any environment, the ZS30 is capable of capturing those special moments easily and with exceptional quality. The Wi-Fi capability of the camera also means that users can now save and share these amazing memories with family more easily than ever before. Whether new to photography or a seasoned professional, the ZS30 is the ideal compact option for all standards of photographer."

Key features:

• Uncompromising quality: An incredible 20x Optical Zoom lets you get up close and personal every time, anda 24mm Ultra Wide Angle LEICA DC lens, renowned for its exceptional quality, means every detail of those special moments is captured.
• Control, save and share: The new Wi-Fi capability of the ZS30means that you have complete remote control of your camera to make sure you capture that perfect shot. You can also share and save your pictures and movies easier than ever with a simple tap of the camera or click of a button.
• Stunning results in every environment: The new 18.1-megapixel high sensitivity MOS Sensor provides amazing image quality even in low light conditions. Panasonic's advanced image stabilizer POWER O.I.S. is upgraded with an inclusion of HYBRID O.I.S.+ for video recording with new 5-axis Correction that detects and effectively compensates for the camera's 5 types of movement - horizontal, vertical, axis of rotation, vertical rotation and horizontal rotation. Newly added Level Shot Function detects the horizontal line of recording image and keep it even if the camera is tilted. It lets users take stable video even in blind recording such as shooting from high angle.
• Let high quality movies tell the story of your life: 1920x1080 50p Full HD AVCHD video recording and a stereo microphone allow you to shoot the highest quality movies.
• Instinctive photography: Thanks to the ZS30's Auto Focus speed, you can capture fast moving objects with clear precision, and the 10fps* Continuous Shoot Mode will help you achieve action shots in high resolution with just one click.
  * Maximum six images
• Record special moments wherever you are: The enhanced GPS (Global Positioning System) functionality, including compass and level meter, allows you to automatically record your location and view the map and associated photos directly on your camera.
• Stay in control: The ZS30's versatile controls allow you to take shots the way you want to – shoot with the camera's button system or use its intuitive 920k, three inch wide angle LCD touch screen with sensitive touch. The Level Gauge lets the camera detect the horizontal / vertical angle of view which is convenient to make level in composition.  In addition, manual control capability is a feature of the ZS30.
• Showcase the world as you see it: The new High Dynamic Range feature means natural images can be captured automatically even when shooting against the light and the Panoramic Shot mode enables you to take stunning panoramic shots just by swivelling the camera.  Panoramic images can also make use of the filter effects producing creative panoramic images.
• Brilliant battery life: Improved battery life means that you can now get more out of your camera for longer.
• Add your own personal touch: The Creative Control / Retouch feature includes many creative modes such as soft focus, toy effect and retro. Meanwhile, the High Speed Video mode lets you capture super slow-motion videos.

The ZS30 will be in available in the stores and online at the end of March in black, silver and white.

The Panasonic LUMIX DMC-ZS25
Panasonic will also be launching the DMC-ZS25 which has the same great features as the ZS30 but includes a slightly smaller 16.1 megapixel, high sensitivity MOS Sensor and is without Wi-Fi connectivity.

The ZS25 will be in available in the stores and online at the end of March in black and silver.

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada.  The Company's portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more. 

Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2012-Report.aspx.  Follow Panasonic on Twitter @panasonicUSA, and additional company information for media is available at www.panasonic.com/pressroom.

SOURCE Panasonic