The Perfect Promotion Supports Partnership for Breast Care at Hartford Hospital

Local business donates percentage of sales, collaborates to provide post mastectomy care kits

Dec 16, 2010, 11:01 ET from The Perfect Promotion

WEST HARTFORD, Conn., Dec. 16, 2010 /PRNewswire/ -- For the past five years, The Perfect Promotion has donated a portion of October sales in honor of Breast Cancer Awareness Month to Hartford Hospital's Partnership for Breast Care.  

"Breast health is something I care deeply about," said Jody Ferrer, president, who lost her mother to breast cancer.

This year Ferrer donated $1,000 to the program, which focuses on all aspects of breast care, including:  prevention, early detection, state-of-the-art treatment, support, outreach, and in-depth research programs. In total, Ferrer has contributed over $14,000 to this initiative over the past five years.

"We are so grateful for the support we receive from Jody and The Perfect Promotion," said Karen Weingrod, Manager of the Partnership for Breast Care at Hartford Hospital.  "For Jody, it's not about only writing a check, she also gives of her time and talents with in-kind donations, such as gift bags for our fundraisers.  She is a wonderful partner."

In addition, The Perfect Promotion produces several of the items in the post mastectomy care kit, which includes a specially made pillow, special bed jacket, lip balm, an emery board, a notebook and pen, educational materials, a cookbook, and more.  They are distributed to patients at Hartford Hospital as a comforting gesture after a difficult procedure.  Since 2008, 500 kits have been provided to patients.

"So many people's lives have been affected by breast cancer and I am determined to do everything I can to support a cure and to help care for the women and families in these challenging circumstances," Ferrer said.

In addition to her support of Hartford Hospital's Partnership for Breast Care, Ferrer also supports Susan G. Komen for the Cure, serving as a Gold Sponsor last year and Sponsor Chair this year.  Ferrer also provided The Rae Lasky scholarship in memory of her mother and sponsored a cow in the Cow Parade she named Udder Hope.  

About The Perfect Promotion

The Perfect Promotion increases the volume of their clients' messages, creating more visibility in their marketplace. The tools that they use to help businesses and nonprofits achieve their goals and maintain a positive, top-of-mind presence are imprinted apparel and promotional products.  For more information, visit www.theperfectpromotion.NET or call 860.523.1200.

Contact: Jessica Lyon Co-Communications 860.676.4400

*hi-res photos available upon request

SOURCE The Perfect Promotion