The Personalization Summit 2017 to Demystify Machine Learning for Digital Marketers
Premier Industry Event, Hosted by Evergage, Features Keynote from Leading Analyst, Insights from Evergage's CEO and Sessions with Thought Leaders Across Industries - Who Will Share Personalization Strategies, Case Studies, and Best Practices for B2B and B2C Marketers
SOMERVILLE, Mass., Aug. 21, 2017 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced the agenda for its fourth annual Personalization Summit, to be held Sept. 14, at the Boston Park Plaza. With personalization a top priority for more than two-thirds of brands today, according to Forrester1, this premier industry event will provide strategies and techniques, along with panel discussions, case studies and live demo labs, to help attendees deliver individualized, maximally relevant customer experiences.
With the theme of "Demystifying Machine Learning," the Summit is expected to draw more than 250 attendees, including B2B and B2C digital marketers, customer experience professionals, product managers and other industry experts. They'll learn how to easily manage and harness machine-learning personalization – which uses algorithms and predictive analytics to determine and dynamically deliver the most relevant content and experiences at the 1:1 level. Evergage will also unveil compelling new product capabilities, as the company continues to empower its users to personalize experiences across touchpoints.
Keynote speakers will be Brendan Witcher – principal analyst at Forrester and a leading expert on personalization and other digital technology trends – and Karl Wirth, Evergage co-founder and CEO. Additional speakers include digital marketing leaders from Texas Instruments, Newegg Flash, Publishers Clearing House, Harte Hanks, GoAnimate, Invaluable, Nuxeo and more – who will share best practices, tips and successes related to personalization.
Content on the current and future state of 1:1 personalization in the age of machine learning
Client panel discussions and case studies presented by leaders from tech, retail, financial services, gaming and media companies
Break-out tracks – for B2B and B2C strategists and practitioners – with sessions including "Personalization Case Studies for Demand Gen & ABM," "Personalization Frameworks for E-Commerce," "Designing Personalized Experiences for Your Brand" and more
"Live Labs" – with hands-on demonstrations of how to build "recipes" with machine-learning algorithms, drive mobile app personalization with customer profile data, deliver email personalization at open time and more
"The future of personalization will be driven by machine learning. It is what empowers marketers to act on vast stores of data to understand each visitor's true interests and intent – and then serve up meaningful, individualized, in-the-moment experiences," said Evergage CEO Karl Wirth. "For many marketers, though, there are a lot of questions about machine learning – including how it works, the data that drives it, the marketer's role in the process, and how it can complement manual, rule-based personalization. At our Summit and beyond, we want to introduce transparency to this topic, while also exploring personalization challenges, best practices and success stories. We look forward to discussing and demonstrating the crucial role personalization plays in building customer engagement, loyalty and conversions."
About Evergage Only Evergage's real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement across channels into reality. Combining in-depth behavioral analytics, a full customer data platform and advanced machine learning, Evergage provides the one solution you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, "in the moment" and at scale – to deliver a maximally relevant, individualized experience. Evergage's powerful and flexible cloud-based platform delivers real-time personalization to more than 2 billion web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Lenovo, Endurance International Group, Intuit, Publishers Clearing House, Rue La La and Zumiez. Evergage is a CODiE Award winner and a two-time winner in the Best in Biz Awards, Golden Bridge Awards, Stevie American Business Awards and MITX Awards. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.