The Philippines Celebrates Americana with Second Johnny Rockets Restaurant

Classic All-American Dining Franchise Expands with New Quezon City Location

Dec 05, 2010, 20:05 ET from Johnny Rockets

LAKE FOREST, Calif., Dec. 5, 2010 /PRNewswire/ -- The Home of the Original Hamburger celebrated the opening of its second Philippines restaurant with a celebration on Nov. 12. The new Johnny Rockets, located at 205 C Tomas Morato Ave in Quezon City, opened on Oct. 10 in the Philippines' former capital and most populous city.

The iconic American restaurant has become a staple in Quezon City since opening in the Eastwood Mall in August 2009. Last April, Johnny Rockets Philippines' President and CEO Dr. Amable Miguel C. Aguiluz  IX also launched a Kids Rocketeer program where local children had the chance to learn how to be a Johnny Rockets server, while boosting self confidence and having a great time.

"Fun is the cornerstone of our business, and that's partly why Johnny Rockets has become so popular in the Philippines," said Aguiluz. "Our employees have fun entertaining guests with song and dance twice each hour, while children love activities like the Kids Rocketeer program, kids balloons, coloring pages and wearing their own Johnny Rockets server hats."

The new 3,700 square-foot Tomas Morato location is a full-service restaurant that employs 54 team members. The bright lights and classic decor differentiate the location among the vibrant restaurant row along Tomas Morato Ave., while the Filipino tradition of rice as a side dish is integrated in the menu of classic American favorites including Original Hamburgers, American Fries and Shakes.

"The classic American concept is very universal, and it is exciting to see how quickly it has been embraced by Filipino culture," said Steve Devine, senior vice president of international development for Johnny Rockets. "As a third Philippines location is already set to open soon, we believe this market's success creates a wonderful segue for expansion into other Eastern countries."

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