THE PICKLR NAMES ABBY OLSON AS CHIEF OPERATIONS OFFICER TO LEAD OPERATIONAL STRATEGY AND GLOBAL EXPANSION

FORMER CRUMBL SENIOR LEADER BRINGS PROVEN EXPERTISE IN SCALING FRANCHISE BRANDS AND BUILDING HIGH-PERFORMANCE TEAMS TO SUPPORT THE PICKLR'S EXPLOSIVE GROWTH

SALT LAKE CITY, July 10, 2025 /PRNewswire/ -- The Picklr, North America's fastest-growing and largest indoor pickleball franchise, announced today the appointment of Abby Olson as its new Chief Operating Officer. With a track record of operational excellence and dynamic leadership, Olson will play a pivotal role in scaling The Picklr's operations and driving strategic growth. From systems and training to people and performance, the COO is the architect of scale and with Abby Olson in the role, The Picklr gains a leader uniquely equipped to drive the company's next phase of growth.

Olson previously served as Vice President of Field Operations and Vice President of Training at Crumbl, where she helped scale the company from fewer than 10 locations to more than 1,100 across two countries. She led one of the organization's largest teams, oversaw the opening of up to 16 new locations per week, and drove cross-functional collaboration across supply chain, franchise development, customer experience, international operations, and more.

"Abby's entrepreneurial mindset and deep operational knowledge make her the perfect fit for this critical leadership role," said Jorge Barragan, Co-Founder and CEO of The Picklr. "Her experience scaling one of the fastest-growing franchise brands in the country is invaluable as we accelerate The Picklr's national and international expansion."

In her new role, Olson will oversee day-to-day operations, streamline franchise support systems, and foster cross-functional collaboration across departments, including franchise operations, customer experience, training, international expansion and brand compliance. Additionally, her background as multi-unit franchise owner brings unique insight to The Picklr's mission to make the franchisee experience best in class.

"Joining The Picklr at this stage of its journey is an incredible opportunity," said Olson. "This brand has an undeniable magic that sets it apart. The focus now is on helping franchisees create truly memorable experiences for their club members—while growing the sport by bringing even more people into the pickleball community."

ABOUT THE PICKLR
The Picklr is North America's fastest-growing network of premium indoor pickleball courts, offering an unparalleled experience for players of all skill levels. With more than 500 state-of-the-art clubs sold nationwide, The Picklr provides programs for beginners to pros, and a vibrant atmosphere. Membership to The Picklr includes access to all club locations nationwide, free court reservations, four clinics per month, and unlimited participation in leagues, competitive play/events and tournaments. Follow The Picklr on Instagram, X, LinkedIn, Facebook, and TikTok for news on locations and tournaments, or visit https://thepicklr.com/franchise/ to learn more about owning a franchise.

SOURCE The Picklr