SACRAMENTO, Calif., March 28, 2012 /PRNewswire/ -- The River District, a Sacramento, non-profit business improvement association, has chosen PR/marketing communications firm, The Placemaking Group, www.placemakinggroup.com, to create and implement an economic development program for the purpose of business attraction and retention.
"The River District is an integral part of the central city that has benefitted from a number of recently completed projects, and we want to be aggressive in marketing this success, " said Patty Kleinknecht, executive director of The River District. "We selected The Placemaking Group because of its extensive expertise in branding and marketing to attract businesses and development to an area."
The Placemaking Group, headquartered in the San Francisco Bay Area, has created and managed PR/marketing programs focused on business and visitor attraction for several California cities including Fairfield, Suisun City, Danville, Hercules, Carlsbad, downtown Napa, Atascadero, San Leandro and Castroville.
The program for The River District, which will be managed out of Placemaking Group's Sacramento office, will involve a website update, publicity and social media program, collateral development, and outreach to commercial real estate brokers.
About The River District
The River District PBID covers approximately 850 acres immediately adjacent to the heart of Downtown Sacramento, stretching from the Sacramento River on the west, the American River on the north, Sutter's Landing Regional Park on the east, and a varied border along North B and C Streets on the south. The area is currently transitioning from an industrial district to a diverse, urban mixed-use district. More information: http://www.riverdistrict.net
About Placemaking Group
Placemaking Group, with offices in Oakland's City Center and Sacramento, California is a full service PR/marketing communications agency providing integrated branding, public relations and website development services to help its clients effectively position themselves, communicate their messages, and inspire their audiences to take action.
Placemaking Group clients include the American Iron & Steel Institute, McRoskey Mattress Company, HFS Consultants, Orinda Academy, The Renaissance School, Fairfield Tourism Association and the Micronesian island of Kosrae. For more information, go to http://placemakinggroup.com, Twitter: @placemaking or call 510-835-7900, or in Sacramento, 916-448-2021.
SOURCE Placemaking Group LLC