The Powerful Spirit of the American Guy Shines in New Ad Campaign
Wahl's documentary-style TV spots honor guys who keep us safe and keep us going
STERLING, Ill., Oct. 11, 2016 /PRNewswire/ -- For the past three years, men's grooming leader Wahl Clipper has been celebrating real guys following their dreams as part of its national "Real Guys, Real Grooming" ad campaign. Now, the company is honoring them.
Wahl's latest documentary style campaign profiles two stories of American guys whose professionalism and passion for their work serve as an inspiration for real guys everywhere.
The Vintage Bike story profiles four guys from BurnUp Company of West Palm Beach, Fla., who refinish and restore, vintage motorcycles and customize their facial hair with Wahl trimmers with the same care they customize bikes. The Firefighter story features firefighters from York, Pa., who reside in the longest continuously running firehouse in the country as they cut their hair to look professional when they answer the call. As the Firefighters in the video say, "fighting fires is difficult; cutting your hair shouldn't be."
Watch "Real Guys. Real Grooming. Real Stories." here: http://grooming.wahl.com/community/real-guys
"We are proud of the latest edition of the campaign, which illustrates the American spirit and how everyday guys living their dream get ready every day," said Steven Yde, Wahl division vice president of marketing for Wahl. "These guys have hard jobs and lead busy lives; Wahl makes powerful grooming tools that make it easy for guys to look good without spending a lot of time doing it."
To capture the authentic footage Wahl and their advertising agency, Hoffman York, traveled to Pennsylvania where hard-working American values were filmed in the York City Firehouse – whose roots run deep like Wahl, one of the longest continuously running manufacturers in the United States. The other story was filmed in a 1920s carriage house in Florida where the bearded guys from BurnUp Company get café racers from 1960-1979 back on the street. The result is a campaign that highlights the pride of craftsmanship and self-expression and where style and motorcycle go hand in hand.
"Wahl is an iconic American brand that represents real, at a time when reality TV isn't so real, and the pitchmen for most men's grooming products are either supermodels, superheroes or super into themselves," said Dave Hanneken, Hoffman York senior VP/executive creative director.
The campaign includes 15- and 30-second TV spots that will run nationally throughout the fall on male-targeted networks. Longer format videos that share more of the firefighter and vintage bike stories are featured on http://grooming.wahl.com/community/real-guys. Digital takeovers, banner ads and social media are also part of the campaign.
About Wahl Grooming
Since 1919, with the invention of the first practical electric hair clipper Wahl Clipper Corporation has been the leader in the professional and home grooming category. Still headquartered in Sterling, Ill., this year Wahl is celebrating its 97th anniversary. In addition to manufacturing clippers, Wahl recognized the need for an easier way to keep facial hair well-groomed and created the men's trimmer category more than a quarter-century ago. Today Wahl offers a complete line of facial hair trimmers that feature the latest in power and convenience, continuing the company's legacy of superior grooming for real guys. For more information, visit http://grooming.wahl.com.
For images, visit www.wahlnewsroom.com
Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Wahl-Grooming.mp4
Logo - http://photos.prnewswire.com/prnh/20120425/CG93815LOGO
SOURCE Wahl Grooming
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