The Princess: Schueco New Presenting Sponsor of the Challenge Tour Tournament in Sweden

BIELEFELD, Germany, February 25, 2011 /PRNewswire/ -- Schueco is expanding its activities in international golf. The focus: promoting future generations. Recently, Schueco became the new presenting sponsor of "The Princess," a European Challenge Tour tournament called into being by Henrik Stenson in 2009. Stenson is a Schueco brand ambassador and a world-class golfer who thinks beyond greens and fairways. One of his concerns is to support young golfers and prepare them for the future. The tournament will take place from June 30 to July 3, 2011 in Bara in southern Sweden near Malmo. Another highlight within the framework of the event is the Charity Challenge on July 4, in which Stenson will compete against Martin Kaymer, the current number two in the world and also a member Schueco's brand ambassador team.

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Henrik Stenson remarked: "As a father of two children and someone who grew up with the Challenge Tour, I'm very pleased to see that the tournament is growing. I'm very happy that a company like Schueco is helping us foster young athletes as golfers and as personalities. Together, 'The Princess' and Schueco are taking responsibility to make our future a little better."

Dirk U. Hindrichs, the President and CEO of Schueco International KG, said: "Schueco is showing what is possible with innovative and intelligent technologies and making a sustainable contribution to preserving the blue planet. We are investing in future generations, which is completely in line with the ambitions of the Challenge Tour event 'The Princess,' which promotes and supports young talent. We were very happy to become the presenting partner of this extraordinary event, especially since our brand ambassador Henrik Stenson is a very convincing and passionate personality."

Schueco stands for expertise in solar solutions, windows, doors, and facades around the world and is doing its part to protect natural resources. With green technology for the blue planet. In other words, with clean energy from solar and windows. Both professional golf and Schueco's innovative products stand for technology in harmony with nature and the environment. Hence the company's involvement in international golf. The main focus of Schueco's golf activities is - apart from organizing the first-rate invitation tournament Schueco Open -cooperation with absolute top golfers as brand ambassadors: Martin Kaymer, Bernhard Langer, Colin Montgomerie, Miguel Angel Jimenez, Gregory Havret, Geoff Ogilvy, Henrik Stenson, Edoardo Molinari and Liang Wenchong. Many of these world stars celebrated their first minor and major triumphs on the Challenge Tour.

Schueco

Green technology for the blue planet

Clean energy from solar and windows

Schueco International KG is the leading provider of pioneering building envelopes. The company stands for global expertise in solar solutions, windows, doors and facades. In short, green technology for the blue planet. Annual turnover in 2010 was 2.35 billion euros. With more than 5000 employees and 12,000 partner companies, Schueco is active in more than 75 countries worldwide. The Bielefeld-based company not only provides state-of-the-art window and facade technology, as well as efficient solar solutions for solar power and solar heat, it also offers expert consultancy to architects, developers, aluminium and PVC-U fabricators, solar installers, investors and clients. The aim is to provide tailored solutions for all market sectors - from private homes to commercial and industrial projects. With a broad product portfolio made from high-quality materials, with systems that meet the most demanding standards in terms of energy efficiency, security, comfort and design, and that are committed to the highest levels of quality.

Schueco has established an innovative energy concept with its corporate model of Energy2 - Saving energy and generating energy. Thermal insulation, building automation and efficient solar solutions help to reduce the energy consumption of buildings whilst generating clean energy. In so doing, Schueco demonstrates how urgently needed climate protection can be combined with commercial success. And all that with stylish architecture as well. For more information, visit http://www.schueco.com.

    Marketing contact: Schueco International KG

    Tanja Brinks
    Marketing Director
    Karolinenstr. 1-15
    D-33609 Bielefeld
    Tel.: +49-521-783-425
    Fax: +49-521-783-182
    E-Mail: [email protected]

SOURCE Schueco International KG