"The Purchase Shift" Delivers a New Path to Agent Referral Success

Top sales trainer Ron Vaimberg shares an innovative system for mortgage professionals to rapidly grow business through influence and AI

JEFFERSON VALLEY, N.Y., April 22, 2025 /PRNewswire/ -- Ron Vaimberg, one of the mortgage industry's most sought-after strategic trainers and thought leaders, has released a new book designed to guide mortgage loan originators to build stronger referral relationships in a changing and challenging market. "The Purchase Shift: Winning Great Agent Relationships with Authentic Connection and AI" is now available for pre-order on Amazon for both Kindle and in hardcover, and will be available through other retailers on May 13.

Vaimberg wrote "The Purchase Shift" to help elevate originators who are struggling to gain traction in today's hyper-competitive environment. With a focus on helping loan officers win more purchase business, the book combines proven sales strategies with powerful AI tools.

"The number one challenge I see for loan officers today is not a lack of effort, but a lack of results in standing out and winning," Vaimberg said. "My book shows them how to break through the noise—not by chasing leads or gimmicks, but by delivering the message agents want and need to hear from originators."

Unlike books that offer surface-level tactics or trend-chasing advice, "The Purchase Shift" zeroes in on the skill Vaimberg says less than 5% of originators truly master: standing out from the competition in an impactful way that builds strong, lasting relationships with real estate agents. Drawing on his 28 years of experience coaching top producers, Vaimberg delivers a step-by-step system for using authentic communication and targeted AI tools to build influence, open doors, and generate consistent purchase business—even in a tight market.

"AI is not replacing great salespeople," said Vaimberg. "It's a powerful tool that helps originators stand out, work more efficiently and communicate more consistently and effectively. When you combine AI with the right mindset and communication strategies, it gives you a tremendous edge."

Several early readers have called the book a game-changer for the mortgage industry. "Sage, strategic and straight-shooting, Ron Vaimberg has poured his decades of experience into a book that is incredibly timely and relevant for any originator serious about thriving in this market," said Sue Woodard, senior advisor at STRATMOR Group. "If you are looking to grow your business and build meaningful, lasting referral relationships, 'The Purchase Shift' is a must-read."

"The Purchase Shift" is geared toward mortgage professionals at all levels—whether they're trying to rebound after a tough year or looking to level up an already successful business. It also serves as a companion to Vaimberg's in-person and virtual training programs, including Purchase Mastery, Elite Originator, and the LOMastery.com platform.

About Ron Vaimberg
Ron Vaimberg is an international sales strategist, speaker, and one of the most sought-after trainers in the mortgage industry. A former top-producing originator and real estate agent, he launched one of the country's first dedicated training programs for mortgage professionals in 1997 and has since coached more than 200,000 loan officers and brokers throughout the U.S., Canada, and Australia, including many top producers. His insights have been featured in MarketWatch, Scotsman Guide, HousingWire, Mortgage Professional America, Yahoo Finance, and other leading industry publications. Through his live and virtual training programs, Vaimberg helps mortgage professionals improve performance, increase production, and build stronger, referral-driven businesses. For more information, visit www.RonVaimberg.com.

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SOURCE Ron Vaimberg