The Pursuant Group Acquires KMA Direct Communications

DALLAS, Jan. 11, 2011 /PRNewswire/ -- The Pursuant Group, a full-service fundraising and marketing communications consulting firm, announced today their acquisition of KMA Direct Communications.

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KMA Direct Communications, located in Dallas, TX, was founded in 1984 to provide direct response marketing and fundraising to organizations doing important, life-changing work. Today, KMA serves a variety of organizations, including faith-based, nonprofit, and politically conservative companies. Their fully integrated approach includes online and offline direct response, radio production, syndication and consulting services, full data analytics and complete Internet marketing services.

Tom McCabe will continue to lead KMA as President, which becomes part of The Pursuant Group effective immediately. He will be actively involved in the delivery of client services.

"Combining efforts with KMA complements what we do at Pursuant so well," said Matt Frazier, CEO of The Pursuant Group. "It is the perfect marriage of the science of KMA's proven processes and tactics with the art of Pursuant's groundbreaking creative and consulting work. We are so excited to add KMA's direct response fundraising expertise to our comprehensive service offerings."

KMA and Pursuant share a long history of collaboration, even at one time sharing workspaces when Pursuant first launched in 2001. Frazier credits McCabe as a mentor who helped him shape the foundation of what Pursuant sought to become.

"The leadership of Pursuant has been truly inspired by Tom's theology of relational fundraising," said Frazier. "His approach to fundraising has heavily influenced me and several of my colleagues over the years; I value him as a friend, mentor and now a business partner."

McCabe feels just as strongly about the new relationship with Pursuant, seeing it as a great opportunity for KMA's client base to grow deeper donor relationships and raise more financial support, with greater impact on their vision and mission.

"This partnership will only improve our services with greater bench strength and more strategic ideas to apply to client programs," said McCabe. "I believe that our two companies reflect a common vision and common values. I have a strong appreciation for the 'heart' connection that both companies have, as well as the passion we share to help the nonprofit sector grow dramatically. I am so grateful for this new opportunity."

The Pursuant Group is committed to a single purpose: serving nonprofits and helping them achieve their greatest potential. Pursuant offers a complete range of fundraising and marketing communications services covering the entire donor relationship pyramid. Competencies include interactive and social media constituent outreach, acquisition programs, direct response communication, capital campaign counsel, and managed major and mid-level giving services. Pursuant serves a wide range of outstanding nonprofit organizations in the areas of health and human services, higher education and fraternal organizations, faith-based organizations and churches, and conservative political entities. Notable Pursuant brands include Ketchum Fundraising Services, RSI Church Stewardship, Pursuant Sports and KMA Direct Communications. For more information, visit pursuantgroup.com.

About KMA Direct Communications

KMA Direct Communications is a direct response fundraising and marketing agency. KMA has a strong track record of enhancing the brands for some of the most well-known and enduring organizations in the country, including broadcast ministries, mission and relief organizations, public policy and legal groups, educational institutions, as well as others.  KMA offers a wide range of marketing services to help your organization grow and accomplish your goals. Whether through direct mail, digital media, broadcast, print, or data management and reporting, we'll help you build lasting relationships with your donors and customers. For more information, visit kma.com.

SOURCE The Pursuant Group