The Pursuant Group Unveils New Branding

DALLAS, March 9, 2011 /PRNewswire/ -- The Pursuant Group, a full-service fundraising consulting firm, announced its official rebranding today. The rebranding effort features a new name, logo and tagline, along with more defined market positioning. The company name has changed from The Pursuant Group to simply Pursuant. Ketchum Fundraising Services, Pursuant's brand dedicated to major gift counsel, is now Pursuant Ketchum.

(Logo:  http://photos.prnewswire.com/prnh/20100716/DA36281LOGO)

"Pursuant is unique compared to other fundraising firms because we have brought together entire companies with expertise in different development strategies," says Matt Frazier, founder and CEO of Pursuant. "This rebranding effort better integrates our brands as we assemble comprehensive programs that drive donor support across all giving levels."

Central to Pursuant's rebranding is a new, multifaceted logo. The versatile design connects the viewer to several important interpretations. The series of colored blocks form a bold P, the initial of the company. It resembles an ichthus, the ancient Christian symbol, calling to mind the company's foundational values. The logo also takes the shape of a ribbon, inclusive of the many causes furthered by Pursuant clients.  The shape of the logo is upward moving, representing the company's commitment to staying on top of trends and innovation.

Pursuant's new tagline is Redefining fundraising. The motto captures the company's principle mission to advance new ways to achieve and exceed client funding goals. Pursuant envisions new solutions that reshape the way nonprofit organizations approach fundraising and donor relationships.

An important component of the rebranding strategy features more fully integrating Ketchum Fundraising Services into Pursuant and renaming them to Pursuant Ketchum. They will continue to serve nonprofit organizations in education, healthcare, human and social services, and arts and culture. Pursuant Ketchum's fundraising services, which include capital campaign management and major gift counsel, will connect more tightly with the balance of Pursuant's existing consultative and creative solutions.

"Pursuant Ketchum's integrated, customized approach combines legacy and innovation to consistently deliver dramatic results," says Kristina Carlson, CFRE, president of Pursuant Ketchum. "Our staff includes people with decades of fundraising experience using traditional development methods, as well as visionaries who are using technology and new engagement methods to reach constituents and encourage major and legacy-level gifts."

The new names and logo are effective immediately. Pursuant will roll out the rebranding of other member companies and newer acquisitions in coming months.

About Pursuant

At Pursuant, we're committed to a single purpose: serving nonprofits and helping them achieve their greatest potential. That's why we offer a complete range of fundraising and marketing communications services across the entire donor relationship pyramid. Our services include interactive and social media constituent outreach, acquisition programs, direct response communication, capital campaign counsel, and outsourced major and mid-level giving services. We serve a wide range of outstanding nonprofit organizations including those in health and human services, education, fraternal organizations, churches and faith-based organizations, and conservative political entities. Learn more about Pursuant and our family of brands (Pursuant Ketchum, Pursuant Sports, RSI and KMA) at pursuantgroup.com.

SOURCE The Pursuant Group