'The Rally' Begins Tonight - Live On Twitter

CHICAGO, Sept. 7, 2016 /PRNewswire/ -- With tonight's debut of 'The Rally', airing live now exclusively on Twitter, 120 Sports and Twitter officially begin a new landscape in live sports broadcasting with this first-of-its-kind prime time interactive highlights show.

Combining the production and editorial values of television with the speed and interactivity of digital and social media, this nightly two-hour live broadcast produced by 120 Sports will include up-to-the-moment highlights, live look-ins to games, and expert perspective across multiple sports exclusively to Twitter users in the United States.

'The Rally,' which will air live weekday nights from 9 p.m. – 11 p.m. (EST), will utilize Twitter-based data to determine live trending topics as well as add other interactive elements for instant conversation and analysis of the moments that matter most to sports fans. The show, produced by 120 Sports from Chicago with technology powered by BAMTech, will infuse real-time, fan sentiment and feedback into every sports conversation that matters to viewers.

Tune in live now here: https://twitter.com/i/live/765339035866804224 and follow along with #TheRally.

Special guests and contributors will change nightly. To kick-off the action, Eddie Lacy, Green Bay Packers running back, will join 'The Rally' tonight.

Follow tonight's 'The Rally' talent on Twitter:

• Abby Hornacek: @abbyhornacek
• Dave Ross: @dross120
• Tim Doyle: @TimDoyle00
• Clement Townsend: @CTownsend120
• Rick Strom: @RickStrom
• Tyler Jacobs: @TylerOne20

SOURCE 120 Sports