SAN FRANCISCO, Oct. 2, 2017 /PRNewswire/ -- The RealReal, the leader in authenticated luxury consignment, today announced it has established National Consignment Day as an official holiday, henceforth taking place annually the first Monday of every October. This new official holiday solidifies The RealReal's consignment model as a key stimulator of the circular economy. In celebration of the new holiday, The RealReal is announcing a strategic relationship with Stella McCartney, the first luxury lifestyle brand committed to sustainability. This year, National Consignment Day will take place on Monday, October 2nd, the same day as the Stella McCartney Summer 2018 fashion show in Paris.
More than 80 billion pieces of clothing are produced worldwide each year. Of these pieces, 75% will end up in landfills, meaning we are using up the planet's resources at a rate that is truly unsustainable. In fact, August 2nd of this year marked 'earth overshoot' day meaning that on that day we used more from nature than our planet can renew in the whole year.
Stella McCartney has made a firm commitment to being a responsible and modern company taking responsibility for the resources it uses and the impact it has on the environment. The brand is embracing new business models that will transform how clothes are produced, sold, shared, repaired and reused. Some of the most important actions that a companies can take to reduce their environmental impact are designing products that are built to last and promoting the extended use of those items. This partnership with The RealReal will promote the extended lifecycle of luxury products and is yet another chapter in Stella McCartney's relentless sustainability efforts. The exclusive partnership program will launch in 2018 with a full scale national initiative.
Stella McCartney comments:
"Sustainability is important to us and I'm excited to be partnering with The RealReal on this new sustainable program. We believe that consignment and recommerce can play a significant part in reducing the amount of raw materials that are required each year from our planet. This is key in our commitment to becoming part of a more circular economy. By ensuring that our products are used for the entirety of their lifecycle it is possible to begin to slow down the amount of natural resources currently being cultivated and extracted from the planet for the sake of fashion."
The RealReal CEO and Founder Julie Wainwright adds:
"Sustainability has been in The RealReal's and Stella McCartney's core since day one. The RealReal was founded to extend the lifecycle of luxury products in a trusted, dynamic marketplace. I am thrilled that we will be working with Stella McCartney to further both of our missions of extending the lifecycle of luxury goods and creating a greener planet. National Consignment Day allows us to raise awareness about the circular economy, especially as it applies to the luxury market."
The new holiday celebrates consignment as the smart, sustainable way to shop, earn money and extend the lifecycle of luxury. The RealReal is introducing the #NeverThrowAway movement urging consumers to either consign or donate items they no longer want.
How to Observe National Consignment Day:
- Consign –
- Set up an in-home consignment appointment. Get started here.
- Set up an office or facetime appointment with one of The RealReal's experts to receive a free price quote, or drop off your items at a Luxury Consignment Office. Get started here.
- The RealReal encourages consignors to donate items to its charity partner GOOD+ Foundation, a non-profit organization that is breaking the cycle of family poverty through donated goods. Learn more here.
- Social Media –
- Demonstrate your commitment to sustainable living and conscious consumption by posting your consignments and donations on Instagram using the hashtags #NeverThrowAway and #NationalConsignmentDay.
About The RealReal
The RealReal is the leader in authenticated luxury consignment with a certified expert inspecting every single item. The company has reinvented luxury resale and has changed how people think about and consume luxury goods. The RealReal provides the largest selection of pre-owned authenticated luxury items including women's and men's fashion, fine jewelry & watches, and fine art & home. Consignors earn up to 70% of the sale price and items sell quickly. The company offers white glove consignment service and operates Luxury Consignment Offices in seven US cities that offer free fine jewelry and watch valuations from certified gemologists. The RealReal is a member of Ellen MacArthur Foundation's CE100, a leader in the circular economy and an innovator in sustainable luxury.
About Stella McCartney
Stella McCartney is a luxury lifestyle brand that was launched under the designer's name in 50/50 partnership with Kering in 2001. Stella's approach to design puts emphases on sharp tailoring, a natural confidence and an effortlessly sexy style. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from design to store practices and product manufacturing. Stella McCartney offers women's ready-to-wear, menswear, accessories, lingerie, swimwear, kids, fragrance and adidas by Stella McCartney collections through 51 free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris, Milan and Shanghai. Her collections are distributed in 77 countries through 863 doors including specialty shops, and department stores, as well as shipping to 100 countries online. For additional information, please visit: www.stellamccartney.com.
SOURCE The RealReal