SAN FRANCISCO, Nov. 13, 2017 /PRNewswire/ -- The RealReal, the leading luxury consignment company, today announced the opening of its first-ever retail and consignment space in New York City. Located at 80 Wooster Street in SoHo, the 6,000 sq. ft. concept store will highlight The RealReal's expertise in luxury consignment, and sell one-of-a-kind luxury items, including men's and women's fashion, fine jewelry, watches, home furnishings, decor and art, all refreshed daily. The establishment of a permanent brick and mortar presence brings The RealReal's team of experts including gemologists, horologists and authentication specialists center stage to engage directly with consumers and consignors.
The historic space has been outfitted with unique design elements, such as a 35-foot wall with 13 hidden closets containing curated women's ready-to-wear, shoes and handbags, and even a floor-to-ceiling wall of Hermès Birkin bags. The lower level features menswear, a library, lounge area, and a wall refreshed daily with rare and covetable sneakers. Outdoor space on the lower level will be open in spring and summer for special events as well as a seating area for customers of the store's cafe.
Expert workshops will be held twice daily by The RealReal's authentication team. These free educational sessions will provide visitors with expert content in authentication, styling, design, and current trends. Specialists from every category will be on-site daily to share their knowledge about the value of heritage brands, authenticity of specific items, and even the intricacies of fine watchmaking.
A Luxury Consignment Office is on-site for appointments to have fine jewelry, watches and handbags valued free of charge or to drop off items for consignment. In addition, professional services are available for item repairs, alterations, and authentication. The RealReal is unique in that it takes possession and authenticates every item prior to sale, unlike peer-to-peer consignment sites.
"After much success from The RealReal's pop-up shop in New York last holiday season, we're ready to expand our e-commerce business to a permanent brick-and-mortar space as another touchpoint for our customers and consignors," said The RealReal CEO and Founder, Julie Wainwright. "We not only created a concept store that represents The RealReal with the best product, but we created a next-level customer experience for buyers and consignors that leverages the speed of e-commerce with the brand experience of brick-and-mortar."
The store's doors are open Monday through Saturday, 11 a.m. to 8 p.m., and Sunday, 12 p.m. to 6 p.m. For more details please visit: therealreal.com/soho
Store Experiences At A Glance
Gemologists, horologists and fashion experts on-site daily
Free master classes and workshops twice daily
Hermès Birkin and sneaker walls
Hundreds of new products every day
All items for sale in the store and online
In-store viewings of items prior to buying
Pop-up installations with emerging and established brands
Private appointments for free valuations on jewelry, watches and handbags
Fine jewelry, watch, and leather repairs
Tailoring and clothing alterations
"CafeCafe" espresso bar serving Sightglass coffee, drinks and pastries (coming soon: a selection of California wines & champagne)
Library with art books and magazines
Flower Shop by Fox Fodder Farms
About The RealReal The RealReal is the leader in authenticated luxury consignment with a certified expert behind every single item. The company reinvented luxury resale and changed how people think about buying luxury goods. The RealReal provides the largest selection of pre-owned, authenticated luxury items including women's and men's fashion, fine jewelry, watches, fine art and home furnishings. Consignors earn up to 85% of the sale price and items sell quickly. The company has Luxury Consignment Offices in 7 US cities that offer free fine jewelry and watch valuations from certified gemologists, as well as a white glove consignment service in every city. The RealReal is a leader in the circular economy and an innovator in sustainable luxury. To learn more about The RealReal, visit www.therealreal.com.