BOSTON, Sept. 7, 2016 /PRNewswire/ -- The Relevancy Group, a leader in market research and advisory, publishes The Relevancy Ring - The Email Agency Buyer's Guide, 2016. The research analyzes seven Email Marketing Agencies that include: BrightWave, Epsilon, Inbox Marketer, Merkle, Trendline Interactive, WhatCounts and Zeta/Acxiom Impact.
In a four-month research process, The Relevancy Group evaluated marketers' challenges, needs and aspirations and how vendor solutions are poised to eradicate obstacles to achieving marketers' goals. The research details the best agency options given specific marketer and industry needs.
While some marketers are turning to agencies for help, many more will hire these companies in the coming 12 months. Most marketers cite industry expertise and always-on client support in their email marketing agency selection criteria. The need to harness disparate and real-time data also top marketer tactics and aspirations. These findings further underscore the need for outside experts that can implement the latest data-driven strategies.
"This Buyer's Guide utilizes our patent pending Ring research methodology which is based on hundreds of quantifiable measures, client satisfaction and input from multiple analyst contributors," said David Daniels, CEO and Founder of The Relevancy Group
The report can be purchased from The Relevancy Group, via their online store. An excerpt of this research is featured in Issue 11 of The Marketer Quarterly, a digital magazine and app that is available for free with registration online http://www.marketerquarterly.com/issues/issue11, as well as through the MQ app on iTunes, Google Play and Amazon.
About The Relevancy Group, LLC | www.relevancygroup.com| @RelevancyGroup
Led by tenured industry analyst and marketer David Daniels, The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services. Producing research on email, social, mobile, omnichannel and identity marketing; TRG research helps companies compete more effectively within the broader digital economy. TRG measures consumer and executive behaviors to develop strategies that optimize a return on marketing investments. All TRG Analysts have a minimum 15 years of experience in digital marketing. As a trusted advisor to leading organizations, TRG works with the largest vendors and brands as well as early stage companies where marketing and advertising intersects. TRG assists vendors in generating leads and developing a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers The Marketer Quarterly, subscribe for free at www.marketerquarterly.com
PRLog ID: www.prlog.org/12585028
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SOURCE The Relevancy Group, LLC