PORTLAND, Ore., May 24, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced The Richards Group has committed to use Rentrak's StationView Essentials set-top box database measurement service as one of its resources for local TV planning and buying across the Dallas and Waco markets.
The Richards Group, located in Dallas, is the nation's largest independent branding agency and the signing represents expanding agency support for Rentrak's database approach to be used in local market television planning, buying and posting.
"We applaud Rentrak's contemporary approach to measuring television. Their set-top box database provides stable and granular information that is available from hundreds of thousands of households in each local market and is available on a daily basis so we can gain a better understanding of how to buy most effectively for our clients," said Jim Gaither, Director of Media Negotiations, The Richards Group. "We are strong believers in set-top box data and Rentrak is the category leader."
"We're very pleased to have The Richards Group using Rentrak's local market Station View Essentials tool in their planning and buying of local television," said Evan Goldfarb, Senior Vice President, Agency Sales, AMI division at Rentrak.
Rentrak is the television ratings database currency that measures all networks in 210 markets from over 18 million televisions nationwide that combines set-top-viewing information from the satellite, Telco and cable industries. Rentrak integrates TV viewing information with consumer segmentation systems so advertisers can more effectively target their consumers so advertisers can reach their "true consumer targets" with those granular insights.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation