The Rumors Are True: Reese's Pieces Peanut Butter Cups To Launch

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May 12, 2016, 03:00 ET

HERSHEY, Pa., May 12, 2016 /PRNewswire/ --Reese's brand confirmed today that it's launching a brand new product – Reese's Pieces Peanut Butter Cups. It's Reese's Pieces Candy inside of a Reese's Peanut Butter Cup.

This new innovation brings together two favorites, the iconic and irreplaceable Reese's Peanut Butter Cup and crunchy mini Reese's Pieces candies.

The confirmation brings an end to #Cupfusion after rumors of the new innovation ensued in social media over the last week.

"Awesome meets awesome," said Ryan Riess, Senior Brand Manager of the Reese's Brand. "Our fans are going crazy about Reese's Pieces Peanut Butter Cup. It's a cupfusion of deliciousness. What more could you ask for?"

The new product will be available on shelves nationwide starting in mid-July. It will be available in standard two-cup size 1.5-oz. (SRP $1.29), and in king two-cup Big Cup size 2.8-oz. (SRP $1.99).

About The Hershey Company

The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.
At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.