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The Sanya Celebration starter i Danmark, eventyrenes kongerige
  • USA - Suomeksi
  • USA - Svenska
  • USA - Norsk
  • USA - English


News provided by

Sanya Municipal Government

Sep 28, 2017, 00:44 ET

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Sanya forventer at blive en ny populær destination for rejsebureauer i det nordlige Europa

KØBENHAVN, Danmark, 28. sept. 2017 /PRNewswire/ -- The Sanya Celebration, en international markedsføringskampagne inden for turistbranchen med temaet "Beautiful Sanya, Romantic Paradise" og organiseret af Sanya bys regering, afvikledes med et vellykket resultat i København i perioden 25.-26. september 2017. Repræsentanterne for turistbranchen, der udgjorde delegationen i roadshowet, gav en omfattende præsentation af Sanya og byens turistattraktioner. De understregede feriestedets fordele som turistdestination og den brede vifte af turistattraktioner med henblik på at øge kendskabet hertil og øge antallet af nordeuropæiske turister, der vælger Sanya som destination for deres ferie eller som et sted, hvor man kan afholde forretningsmøder eller konferencer. Arrangementet blev varmt modtaget af deltagere fra København. Blandt deltagerne i arrangementet var Liu Dong, konsul for kultur fra Kinas ambassade i Danmark, Zhang Li, direktør for Det Kinesiske Kulturcenter i Danmark, Charlotte fra Danmarks nationale turistorganisation, Heidi Wang, medlem af Københavns Borgerrepræsentation, Jasper Schou fra Københavns Kommune, og Rito Nielson, generalsekretær i Danish-Chinese Business Forum.

Guests at the opening ceremony
Guests at the opening ceremony
Fu Junli, Honorary President of Sanya People's Association for Friendship with Foreign Countries, delivering a speech at The Sanya Celebration roadshow
Fu Junli, Honorary President of Sanya People's Association for Friendship with Foreign Countries, delivering a speech at The Sanya Celebration roadshow
Rito Nielson, secretary-general of Danish-Chinese Business Forum, delivering a speech at The Sanya Celebration roadshow
Rito Nielson, secretary-general of Danish-Chinese Business Forum, delivering a speech at The Sanya Celebration roadshow
Copenhagen-based attendees visiting the exhibition area for Sanya’s crafts
Copenhagen-based attendees visiting the exhibition area for Sanya’s crafts
Copenhagen-based attendees visiting the exhibition area for Sanya’s local specialty products
Copenhagen-based attendees visiting the exhibition area for Sanya’s local specialty products
The Sanya Celebration promotional meeting
The Sanya Celebration promotional meeting
Fu Junli, Honorary President of Sanya People's Association for Friendship with Foreign Countries, giving Sanya-themed gifts to Heidi Wang, a member of the Copenhagen City Council, and Jasper Schou, an official from the Copenhagen municipal government, at The Sanya Celebration promotional meeting
Fu Junli, Honorary President of Sanya People's Association for Friendship with Foreign Countries, giving Sanya-themed gifts to Heidi Wang, a member of the Copenhagen City Council, and Jasper Schou, an official from the Copenhagen municipal government, at The Sanya Celebration promotional meeting
Group photo of attendees taking part in The Sanya Celebration promotional meeting
Group photo of attendees taking part in The Sanya Celebration promotional meeting
Guests at the opening ceremony Fu Junli, Honorary President of Sanya People's Association for Friendship with Foreign Countries, delivering a speech at The Sanya Celebration roadshow Rito Nielson, secretary-general of Danish-Chinese Business Forum, delivering a speech at The Sanya Celebration roadshow Copenhagen-based attendees visiting the exhibition area for Sanya’s crafts Copenhagen-based attendees visiting the exhibition area for Sanya’s local specialty products The Sanya Celebration promotional meeting Fu Junli, Honorary President of Sanya People's Association for Friendship with Foreign Countries, giving Sanya-themed gifts to Heidi Wang, a member of the Copenhagen City Council, and Jasper Schou, an official from the Copenhagen municipal government, at The Sanya Celebration promotional meeting Group photo of attendees taking part in The Sanya Celebration promotional meeting

Arrangementet fokuserede på at beskrive hvad Sanya kan tilbyde som by og den oplevelse, som turister kan forvente ved ankomsten, og understregede Sanyas brede vifte af turisttilbud, inkl. seværdigheder, fritidsaktiviteter, vandsport, golfbaner, traditionel kinesisk fysioterapi og faciliteter med speciale i MICE-arrangementer (Meetings, Incentives, Conventions and Exhibitions – MICE) samt aktiviteter for hele familien i tillæg til indkvarteringsmuligheder for feriegæster, forretningsfolk og par på bryllupsrejse. To enestående træk ved Sanya er de tropiske regnskove og faciliteter, der skal øge interessen for havforskning. Roadshowet forventes at tilskynde flere turister fra Danmark og landene i Nordeuropa til at vælge Sanya som rejsemål.

Fu Junli, ærespræsident for Sanya People's Association for Friendship with Foreign Countries (Sanyas Folkeforening for Venskab med Udenlandske Lande), gav de danske deltagere en præsentation af de mange måder, som man kan tilbringe sin tid på i Sanya, inkl. krydstogter og bådture, rundflyvninger i lav højde, afgiftsfri shopping og wellness-rejser og udflugter, der fokuserer på at lære om verdens mange kulturer. Fu Junli inviterede også gæsterne til at besøge Sanya for at slappe af eller udforske mulighederne for erhvervsinvesteringer.

Jasper Schou mødtes på vegne af Københavns Kommune med delegationen fra Sanya og bød dem varmt velkommen. Sanya forventes at tiltrække flere danske turister med sit solrige klima, der suppleres af tropiske blå bølger og hvide sandstrande.

Rito Nielson sagde, at de danske deltagere i arrangementet var overvældede over Sanyas betagende etniske danse, den enestående lyd af næsefløjten og den etniske minoritet Lis fløjten ved hjælp af blade. Efterhånden som de danske deltagere fik en bedre forståelse af de tilbudte eksotiske tilbud, gav de udtryk for villighed til at inkludere Sanya i deres fremtidige rejse- eller ferieplaner.

Sang- og danseoptrædenerne, turistvideoen, udstillingen af lokal folkekultur og præsentationen af destinationens tilbud til par på bryllupsrejse tiltrak et stort publikum. De mest overbevisende træk ved byen som en romantisk kystattraktion blev understreget over for deltagerne. Efter et vellykket værtskab for Miss World Final seks gange vender den berømte skønhedskonkurrence tilbage til Sanya i år og understreger yderligere byens stilling som en ideel destination for skønhedskonkurrencen. Sanya har også draget fordel af sin lange liste af rejsetilbud til par på bryllupsrejse over årene og har løbende introduceret forskellige rejsepakker og tilbud til nygifte, hvilket har ført til hurtig vækst i det lokale turistmarked for par på bryllupsrejse. Foreløbige data viser, at ca. 300.000 par brugte byens bryllupsfotografer i 2016, mens over 10.000 par valgte byen som destination for deres bryllupsrejse. Sanya er stærkt på vej til at blive en førende destination for bryllupper og par på bryllupsrejse.

Der afholdes i løbet af Sanya Celebration 2017 et markedsføringsmøde med skandinaviske rejsebureauer, hvor der gives en illustreret præsentation af Sanyas tropiske turistindkvarteringsmuligheder, som omfatter en vifte af velkendte kinesiske og internationale hoteller, der hver har deres enestående orientalske særpræg. Der introduceres en række mærketuristpakker henvendt til hele familien, til nygifte samt til fans af golf og vandsport. Der er i øjeblikket flyforbindelse til Sanya fra mere end 20 internationale destinationer, og der findes mere end 40 internationale hoteller i byen. Rejsende fra 26 lande, inkl. Danmark, kan indrejse visumfrit til Sanya, hvor turistfaciliteter, inkl. hoteller, seværdigheder, turguider, spisesteder og butikker, er opgraderet til at imødekomme behov og forventninger hos tilrejsende fra hele verden. Hertil kommer opgradering af en række offentlige serviceydelser. Ydermere har turguiderne i Sanya modtaget omfattende uddannelse, hvilket har opgraderet deres engelskkundskaber, med henblik på at forbedre deres kommunikation med internationale besøgende og gøre det muligt for gæsterne at bevæge sig omkring i Sanya og have adgang til gode turisttilbud, der får dem til at føle sig hjemme. Med udviklingen af nye rejseformer, inkl. oceankrydstogter og bådture, rundflyvninger i lav højde, afgiftsfri shopping, wellness-rejser og udflugter, der fokuserer på at lære om verdens mange kulturer, har Sanya konstant øget sin tiltrækningskraft over for internationale rejsende.

Danske rejsebureauer, der deltog i mødet, bemærkede, at arrangementet gav dem en bedre forståelse af Sanya i takt med, at destinationen fortsætter med at øge interessen hos internationale rejsende for sine mange charmerende sider. Arrangementet forventes at udvikle turistsamarbejdet mellem Danmark og Sanya yderligere med positive resultater for begge sider.

Adris Ahmad fra Express Travel sagde: "Jeg er glad for at have haft mulighed for at se det fantastiske Sanya. Ud fra det jeg har set, kan destinationen dække og endog overgå forskellige turistkategoriers forventninger med sine skønne tropiske turisttilbud, inkl. solskin, hav og sand, i tillæg til de mange bekvemme og komfortable turistfaciliteter. Byen bliver helt sikkert et nyt populært destinationsvalg for rejsebureauer i det nordlige Europa. Vi forventer, at vores samarbejde med den åbne kystby Sanya forstærkes yderligere."

The Sanya Celebration er allerede afviklet i Bangkok, Thailand, Kuala Lumpur, Malaysia, Jakarta, Indonesien, Almaty, Kasakhstan, Moskva, Rusland, London, Storbritannien og Frankfurt, Tyskland, og er nu kommet til København. Sanya bys regering sagde, at fremtidige stop for roadshowet inkluderer Sverige og andre lande med mange turister til Sanya. Hvert sted planlægges markedsføringsarrangementer med henblik på at øge kendskabet til og højne Sanyas omdømme på de internationale turistmarkeder.

Foto – https://mma.prnewswire.com/media/562837/Beautiful_Sanya_Romantic_Paradise.jpg  
Foto – https://mma.prnewswire.com/media/562838/Fu_Junli.jpg  
Foto – https://mma.prnewswire.com/media/562840/Rito_Nielson.jpg  
Foto – https://mma.prnewswire.com/media/562841/Sanya_crafts.jpg  
Foto – https://mma.prnewswire.com/media/562843/Sanya_local_specialty_products.jpg  
Foto – https://mma.prnewswire.com/media/562845/Sanya_Celebration_promotional_meeting.jpg  
Foto – https://mma.prnewswire.com/media/562846/Sanya_themed_gifts.jpg  
Foto – https://mma.prnewswire.com/media/562847/Group_photo_of_attendees.jpg  

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