The Science Project's "kate spade new york Interactive Barricade" Takes First Place in VMSD 21st Annual International Visual Competition

NEW YORK, Sept. 8, 2015 /PRNewswire/ -- The Science Project, a new york-based retail strategy and design agency is excited to announce that it has taken First place in VMSD's 21^st Annual International Visual Competition. The Science Project was recognized for its work with kate spade new york in the creation of the "kate spade new york Interactive Barricade" in the Temporary/Pop-Up retail category.

kate spade new york and The Science Project reimagined construction barriers with an interactive and dynamic mix of imagery, touch screens and items from the kate spade new york collection in display cases. The barricades captivated shoppers, immersing them into the brand before the store doors opened. The barricade came to life at the Mall at Short Hills in Short Hills, NJ and at Macy's Herald Square. Additional barricades are set to launch throughout the U.S. in 2015, including within Simon's Roosevelt Field Mall in August.

The new interactive barricade at the Roosevelt Field Mall is located in front of a future kate spade new york shop set to open the mall's new luxury wing in the fall of 2015. The barricade features an interesting mix of imagery and touch screens that provide custom product recommendations, local sights to see, books to read, and music to listen to based on shoppers' own "New York persona."  Shoppers are then sent tailored recommendations via email and can shop their custom options on katespade.com (with free 2-day shipping).

"It's truly an honor to take first place in this prestigious award from VMSD," said Jeremy Bergstein, of the Science Project. "We love helping our brands connect with their customers through inventive experiences and this is a testament to the transformative work accomplished by our team and the partnership approach we have with visionary clients such as kate spade new york."

"kate spade new york is grounded in story-telling and this technology brings our brand to life in a new, innovative way," said Mary Beech, Executive Vice President and Chief Marketing Officer of Kate Spade & Company. "The new interactive barricade in Roosevelt Field allows us to connect with customers in a meaningful way before our new store doors even open."

"The International Visual Competition is the only one in the retail design industry dedicated solely to visual merchandising," said Patricia Sheehan, editor-in-chief, VMSD. "As a distinguished first place winner, The Science Project stands out among visual merchandising projects from around the world."

About the Science Project:
An award-winning retail strategy and design agency, The Science Project creates next generation shopping and story-telling experiences that bring brands to life and extend the enterprise.

From mobile and e-commerce and immersive brand editorial to explosive pop-ups and digitally infused flagships, The Science Project believes that every shop is a stage and infuses this with their passion for helping brands connect with shoppers through inventive experiences that unlock the full value of the customer journey. The Science Project is headquartered in New York City. For additional information, please visit www.tspxyz.com.

About VMSD magazine:
VMSD magazine (Visual Merchandising Store Design) is the leading resource for retail designers and store display professionals, serving the retail industry since 1897 (then called The Show Window, and later Display World). VMSD showcases the latest store designs and visual presentations, presents merchandising strategies and new products, and reports on industry news and events.

VMSD also hosts the annual International Retail Design Conference (IRDC), a premier educational and networking event for the store design and visual merchandising community, drawing hundreds of attendees from the U.S. and abroad. For more information on IRDC, please visit irdconline.com.

VMSD is owned by ST Media Group International, which are both located in Cincinnati. For more information, please visit www.vmsd.com or https://stmediagroupintl.com.

About the IVC:
The International Visual Competition is an annual competition created and presented by VMSD magazine, now in its 21^st year. The competition is designed to showcase visual display achievements of limited shelf life and non-permanent store displays, like window displays or in-store storewide promotion campaigns. Open to design firms, suppliers, manufacturers, distributors and independent merchandisers, the competition is judged by several industry professionals. Its winners include one Best in Show winner, five First Place winners and six to eight Honorable Mentions. For more information, please visit www.vmsd.com/visual-competition.

Media Contact:
Kendra Boccelli
Boccelli & Co.
For The Science Project
1.617.645.3205

SOURCE The Science Project

Related Links

http://www.tspxyz.com